Energy-saving and people-friendly policies to stimulate consumer demand for household appliances

It is reported that the effectiveness of the energy-saving and popular-minded policy has been quite good since implementation, and the continuation of the policy has been put on the agenda by relevant departments. The industry believes that if the policy continues, the air-conditioning subsidies are still the largest, followed by refrigerators, washing machines, flat-panel TVs, water heaters.

Although there are industry speculations that flat-panel televisions will have an increased subsidy, it is said that most of the flat-panel TVs currently on the market have low energy consumption standards, and their subsidy amounts are still small in follow-up policies. As for the rumor that "small appliances are expected to increase the amount and scope of subsidies," the source said that there is no news that small appliances should increase their subsidies.

Since the implementation of the Energy Saving and Benefit-Building Project Policy in June last year, the domestic appliance demand potential has been fully tapped, and the home appliance market has recovered. According to the research data of China Yikang, since the implementation of the policy, it has directly promoted the promotion of more than 32.7 million sets of high-efficiency and energy-saving appliances, stimulating consumer demand by more than RMB 115.4 billion; the declines in refrigerators, washing machines, and air-conditioning markets have generally narrowed or even resumed positive growth. From January to November of 2012, the total scale of domestic home appliance market retail sales was 1.0334 trillion yuan, a year-on-year decrease of 6.7%. The overall market is still in a negative growth trend, but the market recovery trend is very obvious.

Energy-saving policies will expire at the end of May this year, and the implementation of the seven-year home appliances to the countryside policy will expire at the end of this month. The relevant ministries have made it clear that the policy of home appliances to the countryside will not continue.