Home appliance industry in 2013 worth the wait

January 25, 2020

Home appliance industry in 2013 worth the wait According to the data released recently by Yikang, during the 2013 New Year's Day, the online and offline sales of home appliances all broke out. The sales volume and sales of the four categories of color TVs, refrigerators, washing machines, and air conditioners were all higher than 75% from the previous week, compared with the same period of last year. The increase was over 15%. In view of the good performance of the first week of the year and the operating conditions of the fourth quarter of 2012, the confidence index of the home appliance industry has started to pick up, and more and more people in the industry are enjoying watching 2013.

The first quarterly confidence index rebounded slightly. The latest analysis report from Industry Online pointed out that the confidence index in the first quarter of 2013 slightly rebounded from the same period of last year, in which the comprehensive index of export confidence was 103.88, and the first quarter of home air conditioner and refrigerator freezer products The confidence index was slightly higher at 120.00 and 107.69 respectively. The report also pointed out that for the first quarter of 2013, export expectations, air conditioning, refrigerator freezer, washing machine confidence index is generally preferred, including air conditioning performance confidence increased, higher than the benchmark value of 20 percentage points. With the warming of the global trade environment, the home appliance export market in 2013 is expected to continue its sluggish market. The order volume of household electrical appliances is also expected to increase substantially.

According to a survey conducted by Industry Online, for the export situation of the home appliance industry in the first quarter of 2013, domestic and foreign-funded enterprises have more consistent judgments, and domestic-funded enterprises still show higher overall economic sentiment and confidence expectations compared to foreign-funded enterprises. In particular, in the microwave oven industry, domestic-funded enterprises have changed continuously since the first quarter. The economic index for this quarter has jumped to 121.25, exceeding the baseline by more than 20 percentage points. For the first quarter of 2012, export expectations, domestic-funded enterprises as a whole are expected to be more optimistic than foreign-funded enterprises, the confidence index is generally preferred. In terms of specific products, the confidence index of domestic companies in refrigerators, color TVs, and microwave ovens was higher than foreign investment in the first quarter, while the confidence in domestic companies of air-conditioners and washing machines in the first quarter was slightly lower than that of foreign-funded enterprises.

Pessimism vs. Optimism: 2013 is worth looking forward to in 2013, the household appliance industry will face a complicated situation such as policy exit, overcapacity, high cost, and the possibility of continued decline in Europe and the United States economy. However, according to a survey conducted by the reporter, the industry’s people are not pessimistic. Instead, it is divided into two factions of the opposite of “pessimistic faction” and “optimistic faction”: industry associations, market monitoring agencies, and some white, black, kitchen, and e-commerce channels are unanimously optimistic about the 2013 home appliance market; some small Household appliance companies and some traditional channel representatives continue to be pessimistic about their expectations.

Wu Xianjian, the secretary-general of the National Union of Consumer Electronics Channels, is one of the representatives of the “pessimist faction.” He has repeatedly stated that he is pessimistic about the Chinese household appliance consumer market in 2013. “It will not be better in 2013, but will be "Worse," said Wang Huanjiang, Chairman of Multi-Folder, who also told reporters that the home appliance market in 2013 may be a "cold winter" that is even colder. Pioneer President Assistant Fang Qingxuan said that Pioneer is not optimistic about 2013's judgment: " On the export side, the situation in Europe is not optimistic. It is still not optimistic about the European market; on the domestic market, China’s home appliance market is also moving in step with the real estate market. Overall, it is not optimistic.”

There are also a few who have optimistic expectations. The relevant person in charge of the China Household Electrical Appliances Association recently stated that with the gradual warming of the economic situation, it is expected that the development of the home appliance industry in 2013 will be better than in 2012; Zhang Yanbin, dean of the Ovid Consulting and Research Institute, said that the new urbanization construction will be black The industry has brought great development opportunities; Zhong Yikang, president of Lian Siqing, said that in 2013, driven by policies such as increasing income and new urban and rural construction, the demand for home appliances is still huge, along with the increase in consumer demand for home appliances. Large, household electrical appliance technology continues to improve, medium and high-end home appliances have become the mainstream consumer, and the home appliance market in 2013 is still worth the wait.

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Type Weight
(g)
d1
(mm)
D1
(mm)
d2
(mm)
D2
(mm)
H1
(mm)
H2
(mm)
d3
(mm)
A1
(mm)
A2
(mm)
d4
(mm)
E
(mm)
DIN-125 170 125 80 100 125 20 12.5 12.5 7 20
DIN-160 350 160 100 128 160 22 16 16 13 32
DIN-200A 600 200 125 160 200 22 20 20 13.5 32
DIN-200B 600 200 125 160 200 32 20 20 13.5 32
DIN-200C 650 200 125 160 200 32 20 20

DIN-250A 1050/1200 250 160 160 200 22 20 20 13 32
DIN-250B 1050 250 160 160 200 32 20 20 13 32
S-250 1230 250 160 157 197 127 20 20

NP-13A 885 202 119 154 188 32 17 17 9/14 49/26.75
NP-13B 885 202 119 154 188 33 17 17 9.5/12.5 50.25/26.25
NS-4 225 120 75 130 150 16/20 10 10 10 22
NS-5A 220 120 54 130 150 16/20 10 10

NS-5B 220 120 54 130 150 22 10 10

LH-120 170 120 50 100 120 16/20 10 10 6 17



 

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