Millet mobile phone quality problems frequently appear short-lived ghost

There is a saying that says, "You have to get people but you don't get the heart." Similarly, if you use it on Xiaomi's mobile phone, it means "you have to get money, but you don't reach the user's heart."

From a marketing point of view, Xiaomi did succeed. It allows people to ask relatives and friends for help. The whole family mobilizes only to grab a Xiaomi phone, but what? The moment the phone gets it, the nightmare begins...

Users complain about the poor quality of millet phones into short-lived ghosts

Open Weibo, enter keywords, you can see the netizens exposed a variety of quality problems with millet phones, including a friend called Happy Yuan complained on Weibo: "I decided to cancel the attention of millet, the quality is so bad. I also made so many conversations! I was disappointed with Xiao Mi Te.” In this regard, the reporter made further interviews with this netizen.

When asked by reporters about what kind of problems the mobile phone users were using, the netizen was very angry and said: “Too much, buy a three-day handset is not good, after the crash, open automatically for no reason, After the phone was connected, the microphone did not give force!” When the reporter continued to ask whether to reflect this kind of problem to the customer service, the netizen said: “Useless, crash, restart is common problem! Design defects! And the stability is too bad!”

Moreover, this quality problem is not a single case. The netizen stated that he and several colleagues at the same time snapped up a total of 10 Xiaomi mobile phones, all of which showed the same quality problems. This made netizens unable to repent for the momentary impulse.

From the words of the netizens, it can be felt strongly that the user is disappointed or disappointed with many quality problems in the Xiaomi mobile phone. If you can get the user's money, but not the user's heart, what's the use?

According to an investigation report, microblog users who have experienced problems with Xiaomi’s mobile phones have not used a large amount of time. If they use them for more than a year, they may find it difficult to access the phones within a few days. The quality of imagination.

Netizen csumathboy said on Weibo that after using the Xiaomi mobile phone for a year, there appeared problems such as “photographing and resuming the phone after a call”. For this situation, netizens expressed their frustration.

The microblogging user named Eurorun complained in its microblog that from the end of November to the present, only three months, the mobile phone memory card was broken and could not be read. The second failure detected the replacement of the mobile phone mainboard, and then said that the SD card's supply quality was a problem when the memory card was replaced. So, in the end is the problem of memory cards, or the problem of mobile phones?

For the memory card provided by Xiaomi’s mobile phone, the broken case is not a single case. Instead, a considerable number of users have suffered the same condition and left a message in the Xiaomi official website explaining the problem. Most netizens stated that the memory card contained a lot of useful information. Photos, information, etc. Cards can't be read and they are saddened.

Official website complaints no one cares about microblogging

According to reports, many users have complained about the use of Xiaomi's mobile phones through Weibo. Various quality problems have emerged. Many of them have cracked screens, inexplicable restart of the system, black screens for no reason when answering the phone, and no sound from the speakers. Fatal problems such as broken motherboards, unreadable SD cards, etc.

In fact, microblogging is not the only platform for users to reflect the problem. In an article on Xiaomi's mobile phone after-sales service in Xiaomi's official website, there are a large number of online messages reflecting problems.

However, the reporter found that some of Weibo's users complaining about the quality of mobile phones will be commented on by Xiaomi's official Weibo or Xiaomi staff. The main purpose of the content is to allow the user to take the mobile phone to the maintenance site designated by Xiaomi for mobile phone repair. However, the users of the official website do not seem to be given much attention. Hundreds of comments on quality issues are not answered by specialized Xiaomi customer service personnel. Most netizens can only exchange questions and solve each other's problems. From the message can be seen, millet phone quality is short, people can not bear to look.

However, this behavior can not help people think that Xiaomi, it is only because of the high exposure of microblogging, so the staff need to leave a message to make a "service is in place" look, and users can leave a message in the millet official website Ignore it? How can this kind of implementation get the user's sincerity?

It is said that marketing is a means of playing, playing a psychological warfare, but in the end it still has to return to the product itself, and consumer recognition is the cornerstone of the long-term development of the company. Only weight but not quality, sooner or later will be eliminated by the market, will be eliminated by consumers!