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Major air-conditioning manufacturers frequently make profits
During the Spring Festival, major air-conditioning manufacturers have launched concessions. Among them, Gree launched a large-scale carnival event, and the promotion efforts exceeded the trade-in subsidies policy. In addition, Oscar Air Conditioning, Daikin Air Conditioning, Midea Air Conditioning have all launched similar non-profit promotions.
Gree related person in charge, this event has a profit rate of up to 15% -30%, and prepared a mobile phone recharge cards, air purifiers, cash and other kinds of profit-making gifts, equipped with the purchase of promotional gifts gift, product straight down and many other Discount form.
Under the influence of promotional activities, the air-conditioning industry has also re-emerged. In the fourth week of January 2013, the retail sales and retail sales of air-conditioning products increased by 142.9% and 143.4% year-on-year respectively. Among them, the inverter air conditioner has become the main sales entity, especially the three-level energy-efficient inverter air conditioner.
Inverter air conditioner usher in era of popularity
In fact, as long as the overall decline in the air-conditioning market in 2012, the inverter air conditioner performance increased in a contrarian direction, adding a bright color to the market. In 2012, the proportion of domestic inverter air conditioner sales increased from 35.7% in the cold year to 44.67%, and the proportion of sales increased from 43.4% to 50.8%, continuing to maintain the momentum of gradual increase in the sales ratio since the cold year of 2010. At the same time, the footprint of inverter air conditioners from the low end to the high end is very clear.
Although the inverter air conditioner has superior energy-saving, ultra-quiet and comfortable, but the relative high price of the frequency conversion products, the domestic consumption level in previous years has not yet reached, and thus has been in the market share of the low predicament. Now with the increase in the level of national economic income, it has already met the conditions for universal consumption. The improvement of the society's awareness of energy conservation has also provided a wide range of social foundations for universal frequency conversion.
Secondly, mainstream brands such as Hisense, Midea, and Haier have promoted frequency conversion and jointly promoted the rapid growth of the frequency conversion market. At the same time, the rise of inverter air conditioner complies with the trend of industrial upgrading. In 2012, the government introduced a new round of energy-saving projects, and inverter air conditioners were included for the first time. Can enter the government energy-saving benefits policy subsidies, indicating that the government is supportive of inverter air conditioners, which in contrast to previous years only subsidies for fixed-speed air conditioning in sharp contrast, on the one hand the policy played a guiding role; the other hand, policy subsidies to pull The effect is also obvious.
Structural growth will become market-led
As the products matured, the standard of inverter air conditioners also rose. According to the relevant person in charge of the development of the new standard for inverter air conditioners, the current inverter energy efficiency rating is divided into 5 levels with a limit value of 3.0. However, in the forthcoming new standards for inverter air conditioners, this limit will increase to 3.9, while the original five energy efficiency levels will only retain the 1st and 2nd levels, and will reduce the existing level 1 and 2 air conditioning levels by one level. Changed to Level 2 and Level 3 respectively, and then added a Level 1 energy efficiency rating.
The impending implementation of the new standard and high inventory pressure are the main reasons for the price reduction promotion of inverter air conditioner companies. According to data released by the National Information Center, sales of the domestic air-conditioning market fell by nearly 30% last year, and inventory was hitting a record high. The annual production capacity of air-conditioners and compressors exceeded 100 million units, and the industryâ€™s inventory reached 18 million units. What is worrying is that major air-conditioning manufacturers have not announced plans to reduce production this year.
The year 2013 will be the year for the transformation of the air-conditioning industry, and the structural adjustment of the air-conditioning industry will be further deepened. Energy-saving policies will also continue to play a positive role in product structure optimization, and the introduction of new inverter air conditioner will also promote the high-end air-conditioning products. The proportion of products in the middle and high price segments will be further enhanced, and structural growth will become the dominant factor in market growth.
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