Air pollution Beijing air purifier sales increase

In recent days, there have been varying degrees of air pollution in the country. The day before yesterday, Beijing witnessed the first serious pollution in 2013. By night, the pollution level in the city generally reached the highest level of “severe pollution”. The Beijing PM2.5 index broke the table, and the air purification with soot and dust function was on the store floor. The device began to sell. In various news websites and celebrity grassroots Weibo, "dense fog" has become a hot topic, people have started the "health battle."

When the Suning Lenovo Bridge Superstore was in Suning, the air purifier sales area was full of people and consumers came to buy air purifiers. From the sales department, we know that consumers of shopping purifiers are usually less, selling 2-3 units a day. Now that they have opened the door, they will be able to sell dozens of units in a matter of hours. Suning sales personnel will introduce Concerns about air quality among consumers, the number of air purifiers has increased since 2011, and both joint venture brands and domestic brands, such as Panasonic, Sharp, Daikin, Swiss Wind, Bruyer, Philips, Yadu, etc. The size and performance of the area, product prices from low to high, can be roughly divided into less than 1,000 yuan, 2000 yuan, more than 3,000 yuan three grades.Current prices in the 2,000 yuan -3000 yuan price segment of the air purifier best-selling, because this Products not only can purify the air, but also have functions such as humidification, dust removal, and disinfection.

According to the person in charge of Beijing Suning Appliance, sales of air purifiers have soared recently because of the low base, and sales have increased by more than 900% year-on-year only in the last two days of the weekend, in order to meet consumers' health requirements for dealing with “smoke” weather. In terms of price, Suning launched a full 100 yuan gift voucher for every 500 yuan for the whole event. All brands are without exception. In addition, Suning said that while ensuring the price category of air purifiers, Suning will also provide full service guarantees. In the service guarantee of air purifiers, Suning combines the large size of the air purifiers and it is not easy to mention them. It provides free door-to-door service for brands such as Sharp, Daikin and Swiss Wind, and also provides free home repair and cleaning services for the Swiss Wind brand. At the same time, customers can also enjoy the three packs of services provided by the country: Baotou within 7 days, within 15 days replacement, exclusive service within 1 year.