Capital Let Liard bloom "Chinese Dream"

October 22, 2020

On October 30th, CCTV CCTV "News Network" and "News Live Room" made two special reports on the fifth anniversary of the GEM. Among them, the key report on the GEM LED industry leader, Liard Optoelectronics Co., Ltd. (stock code: 300296), also brought the low-key Liard Optoelectronics Co., Ltd. into the public eye.

China's economy has experienced rapid development for more than 30 years since the reform and opening up. However, investment-led scale expansion is the main source of development. It has been criticized in terms of core technology development and innovation capabilities, especially with corporate strength as the core. The research and development capabilities are widely questioned. Most of the state-owned enterprises and private enterprises are caught in the simple business model of OEM manufacturing and imitation of the cottage. However, it should be pointed out that there are still many companies with great dreams in this area, and they have worked hard in research and development and innovation, and have achieved fruitful results. Especially when they can plug in the wings of capital and share the dividends brought by the capital market, they have unstoppable innovation and development power, which has greatly shocked the people and the world. Liard is such a company.




What is Liard's Chinese dream?

For more than 19 years, Liard has been focusing on the LED display field, and is committed to bringing high-reliability LED display application solutions to the commercial and civilian markets. The Liad people have always had a dream to become the world's leading LED company. In short, the endorsement of the global LED industry is Liard's "Chinese Dream."


However, before landing on the GEM, Liard was subject to the restraint of resources. Although he invested a lot of power in research and development, he was still greatly constrained, and it was difficult to achieve good sales performance and market performance through innovation. Both the openness of the market and the protection of intellectual property rights are seriously challenged. The specific performance is: research and development is limited, and the things developed are not normalized. Even after marketization, it is difficult to protect their own technical patents and thus fail to obtain normal technical returns. However, in recent years, the situation has undergone fundamental changes. In 2012, the success of IPO completely enabled Liard to inspire a strong vitality. The company embarked on a real rapid development track, and also embarked on a technological innovation to lead the development of enterprises. road.

Let R & D capital Riyadh outbreak <br> <br> since listing, has invested nearly billion yuan LED R & D Division, which is unimaginable in the past, of course, on this scale R & D investment for other enterprises LED industry is It is also unattainable. Why did Li Liwei, the representative of Li Junwei, have such great determination and confidence to do research and development in the field of LED display? This is mainly because they judge the development prospect of LED display market: small-pitch TV to traditional DLP, LCD big screen fight The wall replacement trend is irreversible. After Liard's listing, it attracted a large number of R&D talents in the industry, and formed strategic partnerships with many high-level institutions. From the results, it is particularly gratifying: the annual R&D expenditure of “6%-7%” of operating income, the application and authorization patents amounted to ≥ 234, the invention patents ≥ 24; the software copyright ≥ 47, the registered trademarks 11 Nine national, industry and local standards were developed. Liard has made a major breakthrough in the small-pitch core R&D technology. The 2.5mm--1.2mm-0.7mm small pitch realizes the leap-forward triple jump, so that Liard realizes the pilot and dominates the global LED small-pitch display technology.




Let's technology capital Riyadh open market smoothly <br> <br> has the most advanced technology to develop the best product, of course, we should get a bigger market. Since its launch, Liard has continuously improved its sales and service system and strived to expand its foreign market on the basis of continuous consolidation of the domestic market. Since 2012, foreign sales have seen a trend of blowout growth. Today, the five major overseas holding companies have built a global marketing service network system and business layout of Liard. Liad has leapt to the world's leading LED screen company. Technology products and independent intellectual property brands lead and occupy the world's high-end display market. Liard's 2008 Beijing Olympic Games giant LED ground screen paintings and dream five rings, leaving the world's most beautiful Olympic moments; 2014 APEC event, Liard to create APEC Bird's Nest giant LED screen, become APEC's target landscape. Liard's series of small-pitch security integrated displays for APPE 2014 provided high-definition seamless security supervision services for the smooth progress of APEC related meetings and work. In addition, NBC TV, NASDAQ, German Parliament, Deutsche Bank and other projects have become a classic case of Liard's overseas high-end display market.






Capital allows Liard to realize all-round industrial layout through mergers and acquisitions LED industry is a big industry. To truly stand in the leading position in this field, we must improve and enrich the industrial chain and realize the operation of the whole industry chain, and the Lied people have seen this for a long time. This strategy has gradually begun to be implemented. In 2013, Liard successively acquired the interconnection of Yida and Jinda Lighting. Through the acquisition of Internet Yida, the ability to sell and service LED solutions in the broadcasting industry has been enhanced. It also enables Liard's small-pitch TV products to highly expand the market's existing LCD display wall, DLP rear-projection wall and other display products in the HD studio system, and rapidly expand the company's market share in the field of radio and television, and further promote The company's LED large-size and small-pitch TV products are developing in a professional and industrialized direction. Jinda Lighting is mainly engaged in urban lighting planning and design, lighting environment planning and construction of indoor and outdoor buildings, gardens, squares, roads and bridges. Through the acquisition of Jinda Lighting, Liard LED intelligent lighting business segment has been enriched, leading the enterprise into a new development platform, the space is limitless.

Liard's two-channel growth strategy of endogenous innovation development and outreach acquisition will surely achieve leap-forward development, and will also achieve a bigger "Chinese dream"! (This article is a contribution by Liard)

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