Annual Review: Mobile phone big shuffling hardware competition is still right

August 02, 2020

Looking at the development of the digital industry in 2013, mobile phones seem to be the best among the three major components (mobile phones, computers, cameras). Mobile phones are seen as the gateway to the future mobile Internet. Many functions can be realized on mobile phones in the future. This is also the reason why the mobile phone industry is in the ascendant.

In 2013, the mobile phone industry was like a big drama. It was wonderfully followed. Many things we didn't foresee in the past happened in this year. In 2012, did you think that the former Finnish giant Crocodile Nokia changed its name to Microsoft? Have you ever thought about the rejuvenation of the ambition of the blackberry in a short period of time? Have you ever thought that Lenovo, a local Chinese company, can squeeze Huawei, ZTE, LG, Nokia and other seniors to take the third place in the global smartphone market? Not only these three, but also a lot of things have added a lot of color to the mobile phone industry this year. At the end of the year, looking back at the development of the entire industry of mobile phones this year, there are many things worth mentioning. In the face of the upcoming 2014, the mobile phone industry has something to look forward to, and we will count them one by one.

The mobile phone industry shuffled at the time

Mobile phones are the entry point of the mobile Internet in the future. Everyone understands this. Therefore, more and more manufacturers are looking at this big cake and smashing their heads to share a piece of cake. At the same time, the shuffling of the mobile phone industry is quietly going on. . Nokia, which used to be the smart phone industry, is the most typical representative. On September 3 this year, Microsoft announced that it will acquire Nokia's mobile phone business and a large number of patent portfolio licenses for $7.2 billion. Once the boss of the industry has been forced to survive and save, it is embarrassing. However, the collapse of the Nokia Empire is not a day or two. Symbian's backwardness in the Internet era has not been timely cured. The new system Meego has not died, and the Windows Phone system, which is extremely scarce in the ecosystem, has been chosen as the transformation pillar. Everything is slowly pushing Nokia to the edge of the cliff, and it is a matter of time before it is acquired. Just as Google acquired the Motorola mobile department two years ago, Nokia became the second mobile phone giant in two years.

Annual Review: The mobile phone industry reshuffles hardware competition is still right

The mobile phone giants in a bad situation are not only Nokia, but the old Canadian mobile phone maker BlackBerry is also experiencing the pain of transition. The new BB 10 system does not seem to be recognized by the market. Former CEO Tosten Hines (Thorsten Heins)'s confidence has not been a rebound in sales, and BlackBerry's share price has dropped 40% since July this year. The same situation happened in "Taiwan Sanjie". HTC, ASUS and Acer were hit hard in the mobile phone market in 2013. If the ass of ASUS and Acer are reasonable, the decline of HTC reflects the competition in the mobile phone industry. Cruel. Although the emergence of One made HTC optimistic at the beginning of this year, the positioning deviation of products and the reduction of product categories made HTC fall far behind by the old rival Samsung in 2013. Now it is difficult for you to HTC is seen on the market share of mobile phones.

Hardware competition continues

The hardware game of smart phones is still going on. Although everyone understands the reason of excess hardware, in the era when mobile phone differentiation is extremely scarce, hardware innovation has become the only life-saving straw for many manufacturers. In 2013, the mobile phone entered the 1080P era in an all-round way. Before the pseudo-proposition of Jobs' "Retina 300ppi" was raised by 25%, the flagship mobile phone released this year, without the 1080P screen, is embarrassed to call someone else. The processor competition is also continuing. The 28nm quad-core/eight-core processor, which should have appeared on the computer side, was repeatedly mentioned in the mobile phone industry in 2013, and even Apple has moved out of the concept of 64-bit processor. The memory of the mobile phone has finally broken through the "upper limit" of 2GB. Note 3 with 3GB of memory appears, and there are 16-core GPUs... The hardware competition has never stopped. It will not stop today, and it will be more hard next year.

The latest news, vivo will release the world's first 2K resolution mobile phone products this month, Samsung's S5 is also rumored to be equipped with 2K resolution screen, originally thought that 1080P is the end of the people, 2K is coming, you Ready?

However, while the hardware is powerful, the weakness of the battery has once again become prominent. The technology of the battery has not been updated in these years. What kind of battery we used 5 years ago is still what it is now, so the battery life of the smartphone is even more stretched. The screen is big, the resolution is high, and the processor is strong... This one tiger is ruthlessly eating the battery of the mobile phone. This makes those who do mobile power earned. From this year's posture, next year is still a bumper year for mobile power. If local tyrants have spare cash, do mobile power.

Samsung Apple is still the gold signboard of smart phones

During Apple's 4S and Samsung's Note 2, many people stood up and predicted that Samsung Apple would start to go downhill, but two years later, Apple and Samsung are still two brands in the mobile phone industry, not theirs. How good it is, but other brands do not live up to expectations. Although manufacturers such as Xiaomi and OPPO have gradually increased their market share in China, looking at the global smartphone market in 2013, Apple and Samsung brands accounted for half of the global smartphone market, and the third place in Lenovo. Only 5%, in the short term, there is no third manufacturer to shake Samsung and Apple's position in the world.

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