Renesas: Focus on traditional areas such as smart meters to see high Internet of Things
As the world's leading supplier of flash microcontrollers, Renesas Electronics has a broad product line and offers cutting-edge semiconductor solutions and software. Semiconductor products, including microcontrollers, power MOSFETs and analog ICs, cover a wide range of applications, including audio and video, automotive electronics, and mobile communications. Based on efficient research and development capabilities, a good design and development platform environment and a full range of manufacturing technologies, Renesas Electronics has achieved the highest score in the world of Renesas MCU. At this stage, Renesas Electronics is fully developing the "MCU", "System LSI", "Analog and Power Semiconductor Devices" series of products. Renesas GM and SoC Product Center Project Manager Qin Ligang revealed that in 2013, we developed for the Chinese market. More dedicated MCUs for subdivided applications such as air conditioners/electric meters/electric bicycles, and general-purpose MCUs for long-tail customers; and efforts to promote a range of products for smartphones, such as battery management chips and optical image stabilization systems. China is currently vigorously promoting the construction of smart grids. As smart grid construction is upgraded to the national strategic level, it is estimated that by 2020, China's total investment in smart grid will exceed 4 trillion yuan. As part of the smart grid, smart meters are developing with good momentum and promising prospects. However, the competition is also very fierce. However, in the MCU market of smart meters, Renesas Electronics' market share has always been leading, which is inseparable from Renesas' product advantages. Mr. Qin Ligang said that Renesas' advantages in smart meter products mainly include the following three aspects: Reliable product quality and high cost performance Product line coverage collector, concentrator and various smart single/three-phase meters . Program level technical support Smart meters are the masonry of smart grid construction, and also an important information transfer station for each household. It has far exceeded the simple measurement function. Today's smart meters are also a device that connects to the outside world, and its communication function is not negligible. The advantages of Renesas smart meters in communication: In the discrete solution system, Renesas MCU can be equipped with PLC, micro-power wireless to form a meter reading module. Renesas already has PLC SOC chips supporting protocols such as PRIME and G3 Renesas also has a single-chip plan with integrated PLC/RF. Renesas electronic smart meter solution is very suitable for the requirements of China's smart meter market. First of all, the product adapts to different grid environments with higher anti-interference performance. Secondly, the Chinese electric meter market faces an unprecedented cruel price war. Under such circumstances, Renesas Electronics plans to integrate RTC, LVI, POC, LCD and AFE through the chip. Other functional modules, plus their own peripheral devices such as EEPROM, PLC and optocoupler, save customers more cost. For the future development of smart meters, Mr. Qin Ligang also expressed his own insights, and the future will focus on the following developments: Meter communication, no matter what technology, reliable and diversified communication method is the key technology of the entire power grid is also the direction that everyone pursues. Metering, innovative metering technology will further improve metering accuracy, Low power consumption, as a low-power design of the energy metering tool itself, is also the goal pursued by major watch manufacturers. Power quality analysis, the meter will not only have a metering function, but should be more actively involved in power quality analysis and reporting, such as harmonic metering. Improving the success rate of communication technology and user interaction is still a difficult problem for smart meters. In this regard, Renesas will actively cooperate with the national grid and domestic watch factories to keep up with market demand and provide customers with more from the perspective of chip manufacturers. More choices, more quality programs. Smart grids and semiconductor companies are also mutually reinforcing and developing together. Power grid construction has promoted innovation in technology and processes in the semiconductor industry. For example, the SoC of MCUs is becoming more and more popular in smart meters, such as MCUs integrated with RTCs and LCD drivers. Moreover, the release of new standards and new specifications has also put forward new requirements for manufacturers. Renesas Electronics has always maintained an agile market response and responded to the opportunities and challenges arising from the construction of national smart grids with the fastest development speed. . For example, Renesas Electronics maintains excellent performance, good stability, anti-interference, and low development costs while facing high integration. These achievements are inseparable from Renesas's efficient research and development capabilities and the spirit of positive innovation. 2014: Optimistic about the Internet of Things In the face of the upcoming 2014, Renesas Electronics is taking MCU as its core business, and vigorously promotes the globalization of the system LSI business, the market strengthening of emerging countries, and the expansion of green environmental protection, and the synergy of major business units is rapidly becoming a customer. Provide highly competitive products and the best solution to meet customer needs. According to Mr. Qin Ligang, Renesas Electronics is transforming from semiconductor device suppliers to solution providers and platform providers. At the same time, in the general market, we will focus on the fields of industry / home appliances / office automation / ICT to provide more value to customers. With the popularity of mobile Internet and smart terminals, the Internet of Things is developing at an unprecedented speed. Many companies have cut into the relevant industry chain in this field. Renesas Electronics is also very optimistic about IOT terminals in the field of traditional MCUs. layout. Because with the popularity of smart phones, more and more traditional electrical appliances become IOT terminals, IOT will be a new growth point for semiconductors. At the same time, Renesas Electronics is also working to develop low-cost MCUs, attracting new customers to transform traditional applications that do not use MCUs into designs that use MCUs. We believe that frequency conversion applications, smart appliances, smart grids, and new energy sources remain the traditional areas of semiconductors. 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Reliance General and SoC Product Center Project Manager Qin Ligang