Subversion of traditional television? Non-screen TVs must first learn to be "little brothers"
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In the past two years, the continuous exploration of new technologies and new application scenarios has led to the emergence of companies that use subversive attitudes. For example, in 2013, the advent of LeTV's Internet TV, formed a subversive trend for traditional television in product design, price, and content operations. For another example, not long ago, Extreme Rice released a screenless TV, but also shouted out a slogan for five years to subvert the traditional screen TV.
Recently, Beijing Licai Yuntou Science and Technology Co., Ltd. has launched a cinema program for the mobile viewers of life. The company will launch S3, S5 and a new generation of non-screen TVs. Through the creation of a private cinema, the scene is furthered. However, in the view of Nail Technology, for a few years, the screenless TV needs to correct its position as a "younger brother."
What is traditional TV? No screen TV to correct position
Since March, TV manufacturers have continuously introduced new products, and technologies such as 8K, HDR, OLED, and wide color gamut have been mentioned continuously, and the smart TV field is playing indiscriminately. Behind the tussle wars is the external influence of vendors, and it is also the internal cause of optimizing the industrial chain and promoting television technology innovation. It can be seen that in the traditional TV field, the inherent user needs, industrial ecology, display technology and value of the industrial chain still play a huge role.
However, it is by no means accidental that screenless TVs should be cut in. On the one hand, in the era of mobile Internet, users are demanding information consumption, entertainment interaction, and viewing experience. However, it is difficult to obtain a higher-quality viewing experience for mobile phones and tablets. On the other hand, we have seen the deficiencies of traditional television and movie theater screens in satisfying users' diverse viewing requirements.
As a result, products that can both be carried around and get a large-screen device viewing experience have become a potential demand for the industry. Non-screen TVs combine projection technology with the television industry and are determined to compete with the inherent value chain of traditional television.
Objectively, users are ingrained in the thinking and viewing modes of the traditional TV occupying the living room, despite the serious decline in the operating rate. However, with the advent of Internet TV and smart TV, the user will be back in the living room with excellent display technology, large-screen experience, rich video and entertainment content.
To be sure, TV's return to the user's field of vision is not only good news for traditional TVs, but also good news for non-screen TVs. At least in television circles, everyone is a brother.
In Xiao Bian's view, innovation and entrepreneurship may not necessarily be in full swing, and it is imperative to play subversively at any time. Starting from the needs of user scenarios, meeting specific needs can also open up new horizons. Therefore, the non-screen TV is positioned as a portable theater, which complements the traditional TV scene. At present, it should play a role of “little younger brotherâ€. There is no subversion in the short time. 
Do not create a private mobile cinema in the name of subversion
Although both Li Caiyun Investment and Chaomi Technology are pushing no screen TVs, Wu Xiaoyong, Chairman and CEO of Lisa Yuntou Technology Co., Ltd., did not write a special book on “subversionâ€, but explained it more practically at the product level. How to use projection technology to meet the needs of new application scenarios for users' private mobile theaters, so that the outside world can more clearly see the technical strength and future direction of Lisa Cloud.
From the product point of view, Licaiyun vote S-class new continuation of the S series of miniature projector family design style, metal body Seiko to create a very compact body, S3, S5 with 156mm 150mm 42mm three-dimensional body size, weight 650 Grams, just like a small hard disk drive, can be gripped with one palm, making it easy for users to carry around and use a mini tripod for stable support.
Although the body is only the size of the palm, it hides the powerful power several times that of an ordinary small projector.
From the technical point of view, the miniature projectors on the market are roughly divided into two technical styles. One is the LCoS technology commonly used in entry-level products. The price is very low, but the resolution is only 800×600, and the brightness is even less than 100 lumens. Licai Cloud's S series projectors adopt another popular mainstream DLP technology solution. This compact HD projection technology can help compact compact projectors to achieve higher image quality.
For example, the brightness index is upgraded to 1300 lumens, the standard resolution is 1280720, is compatible with 4K signals, and the contrast ratio is 1000:1. The performance is several times that of the previous generation model S2, and the maximum projection screen area is 200 inches, which has almost reached the current small projection equipment. The highest technical standards. 
Avoiding the home of traditional TV - the living room, in the use of the study room, bedroom, etc. in addition to the living room, Li Caiyun vote S series can replace the TV as the main player equipment, get rid of TV installation restrictions, the wall, ceiling change For the curtain wall. 
In addition, in order to meet portability requirements, the S3 has a built-in 12,000 mAh battery, and the S5 has a built-in 15,000 mAh battery. In environments such as leaving home and camping in the wild, it is also possible to build a simple outdoor theater and experience a different kind of entertainment experience.
Video resources + multi-entry interactive experience dual drive
The appearance and craftsmanship of a product is the first factor to gain the user's favor, but the control experience determines whether the product is ultimately experienced and recognized by the user.
Compared with the traditional projector strong tool attributes, in terms of interaction, Li Caiyun voted S new host comes with 5-inch high-definition LCD screen, interactive operation to achieve visualization, and with the entire Android system, to achieve the same control experience with the smart phone tablet PC .
In addition, the built-in Bluetooth, dual-band WIFI, USB, HDMI multiple interface modes can be used to physically connect with other devices, increase functionality, and achieve other “screen†interfaces in home environments such as mobile phones and tablet computers. Wireless transmission, mobile phone upgrade to the projector's remote control.
In contrast to the traditional TV quality and value, and the subsequent demand for content, users are more demanding on the content of non-screen TVs. To this end, Li Caiyun invested in the cloud database to provide a large number of genuine video resources for the new series of S, 100,000 large movies, can play home DV video and various data resources through the data interface, you can also access third-party games based on the Internet, Services, video resources, more autonomous.
Ambitions begin to emerge as a smart home control center
Intelligence is the most important feature of home Internet products, and many smart home products are competing for entry. Licai Cloud Investment S5 has taken a step forward in intelligent design and has the potential to become a smart home control center.
From the point of view of control, the user can use voice control to mobilize any smart home appliance in the user's home environment. Large refrigerators, washing machines, and curtains can all be used to control the Internet through the S5 control center. , Self-contained smart appliances and smart machines. From a non-screen TV host to a full-fledged smart home ecosystem, it helps users enjoy a smart life. This will be another new way for Lisa Cloud to invest.
In short, at present, the acceptance of non-screen TV users requires time to cultivate, and more importantly, the entire ecological value chain of non-screen needs to be improved as soon as possible, and with the help of ecological forces, it is possible to drive the explosive growth of non-screen TV categories.
In addition, the non-screen TVs need to shoulder the mission of promoting the living room economy together with traditional TVs. Of course, going back to the topic of subversion, bridging the scene that traditional TV coverage cannot be, is an opportunity for non-screen televisions nowadays. The fire of the stars may not be all that practicable. Now we talk about subversion.