The small and medium-sized power supply market is “small and fleshy”.

April 13, 2021

As we all know, the LED lighting industry has entered the era of low profit. As the end market advocates high cost performance, downstream application manufacturers have infiltrated this concept into all aspects of the supply chain and selected lower-priced power products. Therefore, power products are also unable to escape the price competition vortex, and industry profits are rapidly declining.

For a time, the competition in the domestic power supply market has become more fierce. Many LED power companies have set their sights on the overseas power market in order to highlight price competition and seek more market share and profits.

At the same time, the establishment of domestic power product standard system is not perfect, the market is chaotic, and the product quality requirements are low, which are also driving the power companies to switch to the outside market.

Led Power Supply is good in overseas markets and is constantly evolving. Zhao Nannan, sales director of Igor Lighting Industry Center, proposed that Igor's power export is mainly in Europe and the United States, and also in Thailand, India and other countries, and the sales volume has increased significantly. In addition, in the first quarter of 2016, the sales volume and sales volume of small and medium-sized power supplies were considerable, showing double growth.

Zhou Boyou, general manager of the Xerfu Power Division, also said that the sales volume of domestic small and medium-sized power supplies is mainly based on exports, and domestic filament products are also concentrated in the future. At present, we are positioned in the high-end market, and the customer base is also mainly distributed overseas.

The European and American markets are gradually maturing. Since last year, the overseas power market has started to grow steadily. Although unlike the original blowout situation, the market capacity is still relatively large.

The first quarter sales of Leifford were basically the same as last year, and the sales volume of power supply kept growing. Due to the price, sales did not increase significantly. Li Shaoke, deputy general manager of Leifford, told Gaogong LED.

Although the prospects of the overseas market are very good, it has become the scent of LED power companies, but it is not easy to enter.

"The export of domestic power products to overseas markets has certain risks. The foreign market requires products with a sound system to support, including quality, service, and company supporting processes. This is completely different from the domestic market requirements. If the quality of power products cannot keep up. Even if the label location is incorrectly posted, it may be subject to regulatory restrictions and be returned." Wang Caixiang, general manager of Kegu Power, said.

The greater the market space, the greater the temptation, and the various power companies are rushing into the market. Then, competition will follow.

In fact, technology is versatile, and each company's technology is quite equal. For small businesses and start-ups, it is necessary to compete with large power suppliers through price, but the quality of products is not guaranteed.

Zhao Nannan believes that this year will be a reshuffle year. In the future, there will be competition in the overseas power market, but it will never be the mainstream. Moreover, as the price of large factories continues to fall, the living space of small factories will become smaller and smaller. In the future, Igor is still focusing on products, doing quality, moving towards intelligent development, taking high-end routes, and developing some differentiated products. In terms of price, it will follow the pace of international giants such as Philips, Osram and Tridonic, and constantly adjust its strategy to make reasonable price cuts.

In fact, for the domestic power supply manufacturers to export, the price is no longer the focus, improve product cost performance, layout of the high-end field is the "king".

Since there is competition, companies must respond in a timely manner.

Overseas markets pay more attention to product quality. We have been sticking to this principle all the time and are not involved in making special low-priced products. In the future, Cergy will set up an overseas power market from five aspects. First, increase investment in product research and development; second, develop toward smart power products; third, reduce costs through product upgrading; fourth, continuously improve product quality; fifth, increase marketing investment, overseas Exhibition investment, advertising investment, marketing investment, etc. Zhou Boyou told Gaogong LED.

Similarly, Li Shaoke also said that in the future, Leyford will also expand its service points abroad, strengthen brand promotion, and continue to improve its power sales performance from product development and innovation. At present, the recognition of the brand in the foreign market is relatively high, and the new and old customer groups are relatively stable. Therefore, market competition will not have much impact on us.

In the end, there will be people who ask questions, everyone is doing overseas markets, will it affect the domestic power market.

In fact, it is not. Some insiders said that the overseas power market is not related to the domestic power market. There is no intersection between the two, so there will be no impact. In addition, some insiders also said that everyone concentrated on exporting, in fact, will promote the development of the domestic power market, but there will be no drawbacks.

It is believed that with the improvement of domestic consumption capacity and the improvement of living standards in the future, the demand for high-end market will become more and more prosperous. In the long run, the differences in quality at home and abroad will be smaller and smaller.

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