Apple iPhone is slow-moving, suppliers are not doing well
Apple is gradually losing its aura. The earnings report released recently showed that the iPhone's quarterly sales showed a year-on-year decline for the first time, while revenue also showed its first year-on-year decline in 13 years. Subsequently, investors' confidence in Apple began to waver and the stock price also fell sharply. Along with the decline in Apple's own performance, its supply chain has also begun to suffer from indigestion, and its appetite has not been able to accommodate the growing shipments of many industrial chains. The "Daily Economic News" reporter recently found through interviews that these industrial chain suppliers have recently been pressured by Apple by up to 30%, and the profit margin is under tremendous pressure, including many star companies in the A-share market. The data shows coldly that Apple is no longer the old apple, and Apple is no longer "sweet"! "The immediate problem facing Apple is that the sales of iPhone 6S products are less than expected. There are about $2 billion in inventory. According to the cost of $170 per unit, more than 20 million products or equivalent components need to be digested. Apple from the fourth quarter of last year. Beginning to reduce the amount of upstream purchases, leading to pressure on the performance of upstream supply chain companies." An analyst of CICC said to the "Daily Economic News" reporter. The interview with the reporter of "Daily Economic News" also learned that Apple is currently pressing the price of major suppliers and the price of the highest parts is even 30%. Under tremendous pressure, the demand for transformation of Apple's supply chain companies is urgent, and the direction is mainly directed at domestic mobile phone brands and the automotive market. Although theoretically, the replacement of traditional energy vehicles and smart cars in the traditional automobile market is a trend, and there is demand for upstream markets such as lithium batteries, interactive panels, and connecting lines. However, from the perspective of market performance, upstream enterprises in the mobile phone supply chain still enter the automobile market. Large market problems. The growth rate of the industrial chain has dropped significantly In the first quarter of this year, Apple's major supplier company financial report showed that glass cover supplier Lansi Technology's first quarter revenue fell 35%, deducted non-net profit fell by 129.13% year-on-year, a loss of 74 million yuan; battery supplier Desai battery opened in the first quarter Revenue fell 16%, deducting non-net profit fell 42%, electric motor supplier Jinlong Electromechanical deduction non-net profit fell 20.98% in the first quarter; Huanxu electronic deduction non-net profit fell 32.32%. According to the data of the recent two quarters of the Apple Industry Chain Company, the relatively slow growth rate in the first quarter of this year, the revenue of the Q4 and 2016Q1 industry chain companies in 2015 decreased by 13% and -1% respectively. It is in line with Apple's revenue changes, but better than Apple's revenue performance (2% and -13%), which mainly benefited from strong sales of Huawei and other non-Ping camps, while the non-Ping camp has lower gross margin. An industry research report of Guojin Securities also believes that some A-share electronic companies' 1Q16 financial reports are OK, but the stock price does not rise and fall, indicating that the market sentiment is not here. In fact, not long before this, many Taiwanese semiconductor international manufacturers achieved record highs in March, but these companies all indicated that the future prospects are unclear. The 2Q16 off-season effect is still obvious, so A-share companies naturally cannot escape. the trend of. Apple's expected decline in the second quarter, the supply chain in the off-season in the second quarter or continue. In its earnings report, Apple expects second-quarter revenue to be $41 billion to $43 billion (below market expectations of $47.3 billion), down 13% to 17% from the same period last year. Digesting $2 billion in inventory and the lower average selling price of the iPhone SE is the main reason. Guaranteed profit apple price supply chain At the same time, the market rumored that in order to ensure its own profit, Apple began to pressure the supporting suppliers, requiring all components to cut prices, up to 30%. "Electronic components have a natural decline in prices. In the past, Apple's price updates for suppliers will appear every quarter or even every month, but we understand that this year's price is slightly larger, and it is more obvious that chip suppliers including TSMC. "A brokerage analyst who did not want to be named told reporters. "More than 20% of the high-value price can only appear in these high-profit industries. The domestic industrial chain can be close to 20% except for the metal shell processing profit. The profit of suppliers such as batteries and motors is only about 13%. Some profit pressure, but Apple is already the most value-added customer, and suppliers can only afford it.†The analyst believes that Apple has another way to adjust the price of parts suppliers, which is to introduce new suppliers. Faced with pressure, listed companies urgent transformation Facing the status quo and pressure of Apple, the reporter of "Daily Economic News" learned that a number of listed companies in the mobile phone industry chain are undergoing intensive transformation. It is understood that domestic mobile phone customers whose market share is gradually rising have become the target of Apple supply chain enterprises. "In fact, it can be observed that in the past, Berne Optics and Lansi Technology will hardly participate in the domestic mobile phone industry forum, because their main target is Apple, but since last year, Yang Jianwen (Bern Optics Chairman) and Zhou Qunfei (Lansi Technology) The chairman of the board of directors has significantly increased contact with domestic mobile phone companies, and they have a demand for the domestic brand market.†Sun Yanxi, the first mobile phone industry, said. Desai battery supply battery product share is more than half of Apple's mobile phone usage, the company has entered the domestic mobile phone market since last year. From the 2015 financial report, Desai battery's Apple orders accounted for nearly 70% of the company's revenue. The downturn in the Apple market also directly led to the double decline in the net profit and gross margin of Desai battery. A senior executive of Desai Battery said in an interview with "Daily Economic News" that Desai Battery has noticed its dependence on big customers and began to change this situation, expanding domestic smartphone customers and providing a share in Xiaomi, OPPO and VIVO. About 30%. At the end of last year, we entered the Huawei supplier list. There is no supply yet. The main goal this year is to eat some of Huawei's market and enter the notebook market. Lixun Precision became the main connector supplier for Apple through the acquisition of Kunshan United. On May 3, Lixun Precision introduced on the interactive platform that the current domestic mainstream mobile phone brands are almost all customers of the company's type-c cable products. "The cooperation with domestic brands can bring more benefits to these companies, but from the perspective of single product shipments, Apple has a sales capacity of over 100 million." Cross-border integration faces technical and market challenges Horizontally expand to the domestic mobile phone market. For enterprises entering the Apple supply system, there is a technical and capital advantage in competing for a small share of small and medium-sized supplier companies in the Pearl River Delta region. And many Apple supply chain companies are pointing to the automotive market. This cross-border integration is not only facing technical problems, but also market problems. Desai Battery changed its holding from Huizhou Jueneng to its shareholding, and in 2015 re-established its subsidiary Huizhou Xinyuan Layout Automotive Lithium Battery. The aforementioned Desai battery executives said that the current subsidiaries have not made significant progress in the layout of new energy vehicles. A brokerage analyst who did not want to be named analyzed that there are only one battery cell for a smart phone battery and four to six battery cells for a laptop battery. The number of lithium battery cells required for a car battery is tens of thousands, compared to cell phone battery management. Automotive battery management systems require more sophisticated technology. Lansi Technology is also trying to deploy to the smart car industry chain, which targets the glass cover of the Tesla interactive screen. The above analysts said that Tesla's parts suppliers already have Innolux and LG suppliers, and the panel technology is small in content and low in added value, and the shipment is less than that of Apple products. In addition, Lixun Precision has expanded its automotive cable products through the introduction of capital, and Xinwangda has successively signed strategic partnerships with a number of new energy vehicle companies to deploy a new energy vehicle lithium battery business. In addition, mergers and acquisitions may be the best path for cross-border companies in the Apple industry chain. Anjie Technology is a core supplier of Apple's functional devices, with a market share close to 50% and revenue from Apple's revenue of nearly 40%. In 2014, the company entered the automotive electronics field through acquisition, and gradually made breakthroughs in 2015, and bound the big customer Bosch to become a secondary supplier of automotive electronics. According to the 2015 financial report, Bosch accounts for about 6% of Anjie's revenue, and Anjie's automotive electronics business is also mainly from Bosch. At the moment, An Jie Technology is also likely to become a partner of Tesla. In April, Anjie Technology said that it is currently cooperating with the development and trial production of new products of Tesla, and produces some battery-related accessories in small batches. Product features: Generator TR GFCI UL,Ground Fault Circuit Interrupter TR,Generator TR GFCI UL outlet,Ground Fault Circuit Interrupter TR outlet Hoojet Electric Appliance Co.,Ltd , https://www.hoojetgfci.com
â– Good heat dissipation
--Blade design of copper alloy contacts,good conductivity
â– Super high impact resistance and thermal stability
--Cover pans are made of high quality polycarbonate
â– Chemical corrosion resistance
-- Fingerprint-resistant zinc plated mounting brackets
â– Grounding
--One-piece grounding design,No Load-Weather resistance