Pure 3D TV or facing a premature death

3D movies are not new products of the year. There are 3D movies available at any time in cinemas, but you may find that 3D TVs that have been vigorously promoted are hard to find in advertisements of all kinds. From the boom of the year to the current cooling, only Two or three years.

Research says pure 3D TV faces premature death
Recently, some media reported that 3D TVs, which had been extremely popular two years ago, have now suffered a serious decline in market share in China and are facing fate. The monitoring data recently released by GFK, one of the world’s four largest market research organizations, shows that in 2013, the sales volume of pure 3D TVs in the Chinese market was only 2.1%, while the sales of smart TVs without 3D functions accounted for 20%. Smart TVs with 3D capabilities account for up to 64%.

According to reports, because wearing special glasses is not convenient, even families with 3D TVs rarely watch 3D programs. 3D TV not only sells very little in our country, but also in the United Kingdom and the United States. When the British BBC broadcasted a Christmas special event last year, only 5% of viewers with 3D TVs watched in 3D.

Stores can not see pure 3D TV

Recently, the reporter also visited and investigated 3D TV in the store. In a large electronics store in Xinjiekou, the television area occupies a large area, but the reporter found that no matter what the brand is, there is almost no 3D mentioned in the flagship product or the publicity language. Basically it is ultra-high definition and smart cloud. These aspects of the media.

However, the reporter found that almost half of the TVs have 3D capabilities, but these TVs with this feature are all smart TVs, and only 3D TVs that are not smart are missing.

The reporter asked in a certain brand area whether the guide buyer had a 3D non-smart TV. The guide buyer said no. “It seems that very few people are paying attention to this.”

For the 3D effect, a guide buyer said that smart TV has some specialized 3D movie source library, can be paid for download, or buy Blu-ray 3D optical discs themselves, there is little room for choice.

In a brand television area, shopping guide also introduced the naked eye 3D, he opened the video for reporters to see the 3D effect, not wearing glasses but also three-dimensional, but just such a video only, shopping guide also said that the change of other television is certainly not There will be this effect, the main contribution in this video only.

Citizens do not catch cold in 3D

In the store, many citizens who are selecting TVs indicate that their focus is on the versatility and display clarity of smart TVs.

"The 3D function is not real. There are no 3D TV programs. Even if there are glasses to watch, it's awkward. Even if there are 3D movies, I prefer to choose a movie theater to watch." A selected citizen Indicated.

And Miss Lu, who bought a pure 3D TV with a foreign brand when she was newly married two years ago, told reporters that before the purchase, she and her husband were wearing glasses to watch a 3D movie of the underwater world. Motivated, it took more than 10,000 yuan to buy a 3D TV, but it turned out to be completely tasteless.

"To tell the truth, the film for a few minutes is 3D. I can't always see it every day. There is no 3D effect on it. It's exactly the same as ordinary TV. I really regretted spending that money." Miss said.

3D TV Technology Needs Big Innovation
Xu Xuchang, president of the Jiangsu Home Appliances Maintenance Association, said that due to technological innovation and profit considerations, 3D effects in TV will always exist and develop, but great innovations are needed to promote development.

Chairman Xu said that in fact, the rules of the household appliance industry are also very simple. Any big manufacturer's publicity is the innovation of the main function. The original 3D is this way. Now that the concept of smart TV is in place, all businesses are also focusing on smart cards.

“At present, domestic 3D TV technology itself is not mature enough. The most criticized by consumers is the problem of 3D glasses. The discomfort of wearing glasses has caused many consumers to worry about 3D TV. In addition, the quantity and quality of content production cannot be followed. With the pace of updating hardware devices, the storage space occupied by 3D movie sources is very large, so a genuine 3D Blu-ray movie disc is also expensive, which restricts its development.” An industry insider who declined to be named said .