2014Q1 China's front-mounted car navigation market is growing slowly
According to the recent quarterly monitoring report of China's pre-installed car navigation market in the first quarter of 2014 released by the EnfoDesk Think Tank Industry Database, in the first quarter of 2014, the shipment volume of China's front-mounted car navigation market was 486,000, a decrease from the previous quarter. 4.1%, an increase of 27.9%. This article refers to the address: http:// In the first quarter of 2014, the revenue of China's pre-installed car navigation market was 186 million yuan, a decrease of 31.1% from the previous month and an increase of 16.3%. In the first quarter of 2014, China's pre-installed car navigation market, NavInfo and Gold, occupied the top two market share of China's pre-installed car navigation shipments with 53.7% and 39.9% respectively. The revenue share of the two companies was 52.1 and 46.0 respectively. %. EnfoDesk's research on the company found that due to the decline in passenger car sales, the shipments of car navigation and the revenue of the car before the quarter saw a decline, but compared with the same period last year, the whole market is still on the rise, revenue The aspect has maintained a slow growth and the pre-installation penetration rate has remained at around 10%. The future market opportunity for front-mounted car navigation is undoubtedly the Internet of Vehicles, and the front-loading car-to-vehicle market will be dominated by car manufacturers, and TSP is the core link. At present, the main role of graphic shop in the car networking industry chain is content providers. (CP), the influence is weak. Therefore, for map manufacturers, the current main goal is to clearly define their position in the car networking industry chain based on their own advantages, and on this basis, enhance corporate resources and capabilities, thereby further enhancing the discourse. The advantages of the graphic business entering the core link of the Internet of Vehicles market are quite obvious: First, due to the industry's dominant position in the OEM, any enterprise entering the front-loaded car networking market needs to get through the relationship between the car manufacturers. For this, NavInfo and New In the front-mounted car navigation market, Germany has accumulated considerable customer bases. Secondly, in terms of CP/SP integration capabilities, NavInfo has been acquired by Tencent, and Gaode has been accepted by Ali, relying on the resources of the giants. Integration is only a matter of time. Of course, if you want to establish a foothold in the industry chain, there are still many difficulties to overcome: First, the technical threshold, Telematics service involves a very wide range of technologies, including data acquisition, data transmission, platform support, etc., requiring TSP Not only does it have the intellectual property rights of the terminal and support platform, but also the soft power of the integration and R&D business support platform. In this regard, the imagers still need to strengthen; second, the knowledge of the automotive industry, that is, to understand the needs of users in the car use scenario, And based on this research and development, optimization of products, this is not just a simple migration of mobile Internet applications directly to the car screen; third, communication networks, car networking services of course also need three operations to support remote data interaction between the terminal and the cloud, so The close cooperation between TSP and operators is also an important indicator for judging the key elements of the enterprise. Based on the analysis of the above advantages and disadvantages, Analysys thinks that the passenger car networking market is still in the exploratory period. The development of the four-dimensional Tuxin and Gaode in the passenger car front-line market is also a long way to go. The market is growing at a large scale. At this stage, the key is to complement the core competitiveness. The initial investment is very important. Of course, for the two graphic companies, it depends largely on the strategic planning and layout of Tencent and Ali. Research definition: Pre-installed car navigation definition: that is, the new car purchased by the user is pre-installed with the original integrated car navigation system of the OEM. At present, the front-loading car navigation market data category counted by the Analysys think tank is the navigation electronic map system loaded on it. The typical pre-installed car navigation system electronic map brands include "Gao De" and "4D Tuxin". Quarterly shipments (pre-installed car navigation): Pre-installed car navigation devices pre-installed with navigation maps sold by vehicle manufacturers in the current season. Quarterly Revenue (Graphic Revenue): The total vehicle manufacturer's plan to pay the graphics fee to the charter in the current quarter. 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