Lehman Optoelectronics is trapped in the brand promotion puzzle
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Super League cooperation has been repeatedly referred to as black-box operation
Just the day before Lehman and China Super officially announced the cooperation agreement, an anonymous report text message pointed the suspect to Li Hong, the deputy general manager of the current Super League company. In the anonymous text message, the whistleblower believed that Li Hong was the person who influenced the final signing of the agreement. According to the reporter, Li Hong, the deputy general manager of the current Super League company, briefly served at Lehman Optoelectronics. However, there is currently no direct evidence to support this statement.
"The bidding for major projects is opaque and does not explain. It is hard to imagine that this is a company that is trying to operate in a market." For the status quo of Super League, an observer who has tracked Chinese football for many years commented.
Prior to this, Gao Gong LED reporter was informed when consulting the staff of Lehman Optoelectronics, "I don't know Li Hong." The reporter consulted the prospectus of Lehman Optoelectronics and did not find this person among the executives and shareholders.
However, Wang Lishan, the vice chairman of Lehman Optoelectronics, once told the media that Li Hong did serve in the company four years ago, but resigned after half a year due to personal reasons. "She recommended (Lehman Optoelectronics) not because she had the benefit, but just took office and wanted to do something, and she understood the roots of Lehman Optoelectronics."
In fact, for a long time, the market operation of the Super League has encountered such questions and disputes. Just a few months ago, Lu Jun, the former general manager of the Super League, who was about to turn positive, resigned as the general manager of the Super League. From the previous sentiment to the sudden departure, Lu Jun was in office for less than a few months.
Sponsored display quality is questioned
Recently, some professionals analyzed that Lehman's display screen has problems, which is not conducive to TV broadcast, so that the advertising effect is greatly reduced. Just the end of this season, the second round of the Super League, Beijing Guoan vs. Shaanxi team, is the first show of Lehman LED screen in the Super League. However, the controversial Lehman first show, but the performance is very bad, the LED screen behind the two goals of the work body has been in an unlit state.
In fact, Lehman's display did not always work, but half of the display was turned off shortly after the start of the game. Originally, the LED screens of the workers were all bright lines, and the organizers did not declare them before. This is considered to be a fire hazard. After coordination, the advertising screens on both sides of the court are forbidden to be used. The LED screen on the front of the rostrum can be used because there are no people around. So, this also appeared in the previous scene.
This is an episode of the Lehman LED screen. After the rectification, the above situation will not appear again. However, some professionals have pointed out another problem with this screen, and this may bring more problems.
Attentive viewers will find that during the TV broadcast, some of the images look white and you can't see what is displayed. This part is the effect of the Lehman LED display. Due to the poor picture, the advertising effect can not be reflected and effectively spread, which greatly reduced the effect of advertising. 