Industrial switching power supply industry has three characteristics

Introduction: At present, the industrial switching power supply industry presents three major characteristics: fierce market competition, obvious demand polarization, scattered brands in the power sector, and high market concentration of industrial switching power supplies. The top ten companies in the industry accounted for 76.1% of the market share.

The fierce market competition The industrial switching power supply market is highly concentrated. The top 10 companies in the industry accounted for 76.1% of the market share. Among them, the two companies with the highest market share are Ming Wei and Siemens. Ming Wei, Siemens, respectively, as the current domestic flat panel switching power supply, rail switching power supply in the field of representative enterprises, is the core of industrial switching power supply companies compete.

In addition to competing with the above two other companies, other major companies will also have fierce competition on certain occasions due to factors such as business portfolios and product application fields, such as the power sector (Techuang, Yufeng, Sanji, etc.). The switching power supply customization business areas (Chaoyang, Sunming, etc.) all have their own competitors.

Obvious demand polarization The "domestic industrial switching power supply market demand report" shows that in the industrial switching power supply market, high-end products account for about 25% of the market share, low-end products account for about 37% of the market share, while the high-end, mid-end The market share of middle and low-end products is relatively low. The reason for this phenomenon is that domestic industrial switching power supply applications have unique requirements. For example, power, rail transportation, petrochemical, metallurgy and other fields have a large demand for high-end industrial switching power supplies, while most of the enterprises in the mechanical field mainly purchase low-end industrial switching power supplies. The current demand areas for mid-end products are mainly small and medium-sized power plants, power equipment, heavy machinery, and a small portion of petrochemical equipment.

Contrary to the polarization of demand, in the domestic industrial switching power supply market, the market share of foreign brands exceeds 60%. Domestic brands are mainly distributed in low-end and low-end markets. Due to the large market share of high-end products and low-end products, the survival pressure of low-end product manufacturers is relatively small, which may weaken the incentive for domestic companies to enter the high-end market.

In the electric power industry, branded decentralized machinery and electric power are the key application industries of domestic industrial switching power supplies. The demand for switching power supplies in the fields of machine tools, heavy machinery, and electric power and rail transit is still relatively large. However, unlike other industries, in the power industry, the industrial switching power supply brands are scattered.

Industrial switching power supply is mainly used in equipment matching and engineering projects. Among them, the consumption of industrial switching power supply in the mechanical and electrical industries accounts for about 3/4 of the total demand of the domestic industrial switching power supply market.

The “Demand Report on Domestic Industrial Switching Power Supply Market” shows that in different subdivided application areas, domestic industrial switching power supply companies also show different competitiveness. For example, Ming Wei is in the leading position in the mechanical field, Dechuang in the electric power field and Chaoyang in the field of rail transit. The brand in the power sector is relatively decentralized, and the market share of leading companies is below 20%. In the field of power equipment, the brands supporting applications are represented mainly by Dechuang, Yufeng and Sanji. In the field of power engineering, representative companies include Ming Wei, Chaoyang, Hengfu, and Phoenix. Among them, Phoenix and Chaoyang industrial switching power supplies are mainly used in large-scale power plants and substation projects. Mingwei and Hengfu industrial switching power supplies are mainly used in small and medium-sized power plants and power grid projects.