Domestic color TV leads cloud TV foreign brands into the next year

In the second half of this year, the domestic TV companies launched the concept of “cloud TV” for the first time, and everyone was still surprised and questioned. In the twinkling of an eye, the intelligent function of TV has almost become the “standard” in the industry. With Apple and Google announcing that they will launch "GOOGLE TV", which will feature intelligent functions, next year, this will undoubtedly release a signal to the industry: foreign TV giants that are almost blank in the field of smart TV terminals. Next year, smart TV will be vigorously launched. This will be the first wave initiated by China-made color TV sets to promote the intelligent upgrade of the industry.

After foreign investment in smart TV camp, Steve Jobs died, the legendary Apple iTV TV has always been fascinating. It is reported that the TV supports Siri voice control, iCloud cloud storage, naked eye 3D and other functions, and now, Apple TV has taken a step closer to consumers, and it started to purchase 55-inch TV panels from LG. Subsequently, Google also announced that it would make a comeback, claiming that it will re-enter the smart TV field next year.

The schedule of Samsung and LG’s two Korean manufacturers’ joint efforts to push smart TVs has also been made clear: Yin Fugen, Samsung’s television business manager, recently told reporters that the company’s negotiations with Google to launch Google TV’s television products have entered the final stage. Plans to launch its Google TV TV product next year. Almost at the same time, LG announced that it will launch Google TV products at the International Consumer Electronics Show in January next year.

"In recent years, in the color TV unit market, Korean manufacturers have responded much faster in the TV market than Japanese companies. Samsung LG is undoubtedly an important signal that foreign companies will launch smart TV market in 2012. Intelligent war will inevitably erupt.” Liu Buchen, an observer of the home appliance industry, said.

Domestic smart TVs account for nearly 90% of the share In fact, from Internet TV, to smart TV, to cloud TV, the use of TV's Internet function has been initiated by domestic brands and has been leading the upgrade. In particular, since last year, almost all domestic color TV giants including TCL, Skyworth, Konka, and Hisense have invested heavily in smart TVs. TCL, Hisense, and Changhong have also formed promotion alliances. This is "Cloud TV." The concept was first proposed by the domestic color TV giants, and introduced the industry's first "cloud television" standard.

It is understood that in the second half of this year, almost all domestic TV giants have launched their own "cloud TV", and foreign TV has not followed up. At that time, the industry was still skeptical that "cloud TV" was just for publicity, and it was more reflected in the concept than the function itself. Now it seems that the concept of domestic color TV set for marketing is leading and is leading international giants. Drive straight into the smart TV. “Domestic brand workers are marketing, foreign brands are longer than technology, and now domestic concept cards successfully lead the development of foreign-invested technology licenses to intelligent development, thereby guiding the entire industry in technology upgrades and product upgrades. This can be said to be a success,” said Liu Buchen. .

At the same time, the intelligent strategies of domestic brands have also earned them more market space and profits. According to CCID Consulting's statistical data, over 130 smart TVs were listed in 2011, and the sales volume is expected to exceed 3 million units, among which the domestic color TV share reached 71.8%, and the domestic color TVs accounted for by Ovid Consulting AVC accounted for a higher proportion. 89.8%. This proves again from the other side that domestic brands dominate the smart TV market.

CCID Consulting also expects that the smart TV market will reach 11.9 million units next year.