Breaking down the smart home dream coming from Xiaomi

I think that in September last year, Xiaomi released its first smart TV. The bold words of "top with a 47-inch 3D smart TV, the first TV for young people" were also written on the official website of Xiaomi TV, but in the new round of smart TV battle. , Xiaomi can't keep up with the industry. Especially if Xiaomi cannot solve the problem of supply, Xiaomi's strategy can only go around the TV.

Xiaomi's new products are issued in bursts, but unfortunately there is no TV

On April 23, Xiaomi held a new product launch conference at the Zhongguancun Software Park in the northwest corner of Beijing. Before the press conference, Xiaomi sent out an invitation letter with the words "new product, new product and new product." This ingenious "Fan Fan Fan Wei Qi" style invitation letter once again attracted the attention of netizens.

Netizens enthusiastically guessed that Xiaomi will release a new product. Xiaomi router is the expected product. In addition, the product that looks like Lenovo Yoga tablet on the invitation letter is obviously the second new product, but is this a tablet or a TV touch remote control? The board is unknown. Some people guess that the third product is Xiaomi mobile phone 3s and some people are Xiaomi TV 2. All guesses show that netizens still maintain a strong interest in the mysterious product of "missable to see" Xiaomi TV. .

Facts have proved that this is not a large-scale conference. The three new products are Xiaomi router, Xiaomi router mini and Xiaomi box enhanced version. The entire conference was spent in the introduction of Lei Jun's "performance + price", even if it was Introducing the router, Lei Jun also introduced the advantages in configuration, performance, and price of Xiaomi routing compared with competing products in the self-deprecating "Don't Run for a Point".

Wang Chuan, the person in charge of Xiaomi TV, also attended the press conference, but it was disappointing that the new product Sanlianfa did not involve TV. Last September, Xiaomi released its first smart TV, which opened the smart TV war. In the prologue, Xiaomi's idea of ​​occupying the living room of young people jumped on the paper, and now more than half a year later, Xiaomi's bold words for "the first TV of young people" are still in the ear, but Xiaomi is already in a new round of smart TV. Behind the war.

LeTV, which is also an Internet company, first laid out the 70-inch large-screen TV Max 70, followed by the low-cost 4K TV X50 Air; Lenovo, which has turned gorgeously from PC companies, has launched a scalable smart TV S9. And the concept of game TV, successfully won a place in the second round of smart TV battle; Skyworth, Hisense, Changhong, TCL, Konka, Haier have also launched new products, whether it is OLED, video aggregation or modular Compared with the previous generation products, Samsung has improved greatly; Samsung has no need to say that in terms of foreign brands, LG has entered the battlefield by relying on the WebOS TV industry, and even Sony, which has always been cold to the word of intelligence, has begun to emphasize that there is a new brand of intelligence. Interpretation. Among them, Xiaomi was alone.

Xiaomi wants to occupy the living room

Xiaomi has not been optimistic about the industry since the launch of smart TV. When Xiaomi first launched the TV, Yang Xiaojun, marketing director of Skyworth China Regional Marketing Headquarters, bombarded Xiaomi with the technology that was eliminated two years ago. The reasons include that Xiaomi TV uses the V13 generation. Panel, and Skyworth Kukai uses V14 panel; Xiaomi TV screen refresh rate is 60Hz, Kukai TV screen refresh rate is 120Hz; Xiaomi TV screen border is 8.4mm, Kukai screen border is 5.9mm; Xiaomi uses Qualcomm The 1 + 1 dual-chip solution is still in the experimental stage, and the Kukai MTK single-chip solution is more mature.

Li Dongsheng, chairman and CEO of TCL Group, also analyzed the Internet brands such as Xiaomi from an industrial level. Li Dongsheng believes that Internet TV is essentially an industrial product, and its development requires the accumulation of technology, scale, channels and services in the traditional color TV industry. Internet companies 'TV products are not at the same level as traditional companies in terms of volume, so the greater significance of Internet companies' joining is to activate the Internet TV industry.

When Skyworth began to push 4K, Yang Xiaojun came to bombard Xiaomi, questioning the ability of Xiaomi and LeTV to integrate 4K content on Weibo, claiming that "the lack of content is the lifeblood of 4K TV popularization. Are you sure? "Today, LeTV, also an Internet company, has proved that it not only leads these traditional TV manufacturers in 4K video, but also has good integration capabilities on 4K hardware. However, Xiaomi seems to have made Skyworth's word. .

Xiaomi ’s weakness in TV is not only reflected in its products, but also in its understanding of the industry. Xiaomi ’s box has been investigated and punished for “unlicensed operation”. When it comes to Xiaomi ’s TV, it can be described as “like thin ice”. Xiaomi is cautious. The cooperation with the licensee did not dare to cross the border at all. I was afraid that it would cause trouble. When Xiaomi TV was launched, the small accessory Xiaomi HD set-top box that was launched at the same time was regarded as a product intended to grab the cake of the broadcast operator, but now this The product is gone.

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