4K TV market has gradually fallen into the domestic manufacturers have laid out OLED TV
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With the layout of OLED TVs represented by Skyworth as the representative of domestic mainstream color TV manufacturers, this emerging market blue sea cake is huge. While playing the OLED card and taking the opportunity to endorse its own brand technology, OLED TV with more price space will become the most favorable opportunity for the rise of domestic TV manufacturers.
Gradually "fallen" 4K TV market
"Jiangshan has talented people, and each has been in the air for hundreds of years." In the fierce and ever-changing domestic color TV market, the launch of each new generation of products will inevitably stage the rise of a "new", and another "dynasty" The story of decline.
The 4K TV, which was only available for 2 years, was fully mass-produced after the major manufacturers fully integrated the flat panel display technology. After the “earthquake†caused by many industry prices, the price also fell from the initial tens of thousands or even hundreds of thousands of “high priceâ€. At present, the price of 55-inch 4K ultra-clear TV is basically around 7,000 yuan, and the domestic 4K TV benchmark brand Skyworth Cool Open 4K Extreme Clear TV 58U1 is even less than 6000 yuan.
While the 4K hardware and standards have been widely popularized, and the software content such as the 4K film source has not been kept up, it will inevitably lead to further compression of the pricing space of 4K TV.
Based on this, some upstream 4K panel manufacturers have reduced their production in 2014. It is reported that the main domestic 4K panel supplier, Changchang Optoelectronics, plans to adjust the production plan of 12 million pieces this year to 8.1 million pieces, a drop of 32.5%.
This reflects that the upstream 4K panel makers are not satisfied with the increase in profit after mass production, coupled with the strong momentum of Skyworth's domestic launch of OLED TV, showing a new market segment for upstream manufacturers, and they may plan to Part of the effort to turn to the development of new technologies to meet the needs of the future market.
All kinds of signs are showing that 4K TV is gradually maturing after a brief outbreak. In the "post 4K era", in the new "position" of OLED, a battle has just started.
OLED TV will become a "three-legged" pattern
Compared with 4K and smart TV, the meaning of OLED is obviously much larger. 4K is just an extension of LED display technology. Intelligent is just the application of Internet technology on TV. OLED is a new display technology, which not only has higher definition, more colorful, but also is lighter, more flexible, and even foldable. Because OLEDs have many advantages over LEDs, they are regarded as the best choice for "next-generation TVs", and Japanese and Korean color TV companies are actively deploying.
In this "arms race" of the OLED market, domestic enterprises represented by Skyworth once again set off the banner of national brand and technological revolution.
On December 5, 2013, Skyworth launched the first Chinese brand of OLED TV. The global OLED industry ended the “two-person turn†period in Japan and Korea, and entered the era of “Three Kingdoms†in Korea, China and Japan. On April 21, 2014, Skyworth announced the launch of OLED organic TV, only three months before its launch of its first OLED TV.
Skyworth's series of actions mark that domestic color TV manufacturers have mastered the related technologies of next-generation display devices and demonstrated strong industrial chain integration capabilities. At the same time, it has also played a powerful role in promoting Chinese companies to move into the field of high-end TV technology.
Who will be crowned with OLED?
Recently, Samsung Electronics, one of the giants in the field of OLED technology, announced that it will cancel the plan to establish a new OLED TV manufacturing plant by the end of the year, and suspend further investment in OLED TV.
On the contrary, the old rival LG Electronics is accelerating the popularity of OLED TV.
In early April, in order to accelerate the popularity of OLEDs in the Chinese market and expand the OLED TV market, LG Display, a panel company of LG Electronics, successively entered the “color occupation†of Chinese color TV manufacturers, and even released a new Chinese name for OLED TVs – OLED organic TV".
The interpretation of this industry is that LG will use the strong influence of the Chinese market to take OLED as a breakthrough point and complete the transcendence of Samsung to break Samsung's strong position in the LCD field for many years.
Therefore, after entering the Chinese market, LG is vigorously promoting its own products, and is also actively looking for partners. Among them, as its largest panel customer in the world, Skyworth’s OLED organic TV conference, LG Global OLED Promotion Specialist Endorsing his platform.
At present, in the international market, the OLED panel yield has increased from less than 30% at the beginning of the year to 70%, providing space for OLED organic TV to achieve mass production and further price reduction. Looking at the domestic market, in the case of "the LCD TV market continues to decline" and "the OLED screen yield rate has increased significantly", it has contributed to the advance of the critical point of OLED TV. At this point, the effect is the best and the cost is the lowest. 