Zhangjiakou lighting market chaos continues to be hurt by the owners
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Scale brand confusion hodge profusion <br> <br> Zhangjiakou City lighting market continues to expand, the home market of specialized lighting showrooms everywhere, and many lamps placed in the halls can form a strong visual impact on consumers. However, the gorgeous appearance of the lighting exhibition hall is difficult to cover up the chaos of the brand and the hustle and bustle of the brand.
Although there are quite a lot of lighting exhibition halls on the market, there are very few lighting stores specializing in individual brands. Usually, a merchant not only produces products produced by well-known manufacturers in the industry, but also sells some miscellaneous products. Moreover, when introducing products, the merchants describe the styles of the products as the key points, and rarely mention the brands of the products.
Many consumers have a brand awareness when purchasing lamps, and think that the most important thing is that the appearance of the lamps is beautiful. As for the brand and manufacturer of the products, it is irrelevant. In fact, the production process of lighting products is not very complicated, so the phenomenon of imitation between enterprises in the industry is not uncommon.
Some styles of lamps will appear in multiple sales outlets during the same period. Although the styles are the same, their quality is very different. The products of well-known manufacturers are reliable in quality and long in use; the miscellaneous products have a short service life and are more likely to cause accidents such as electric shock and self-explosion.
All feel a dazzling price quote at random chaos <br> <br> current lighting products style is very wide, the majority of consumers into showrooms after lighting, it is difficult style of the product, the price be more rational. The selling price of lighting products fluctuated greatly. In many cases, the same product in the same store had different sales prices in the same day. In many cases, the in-store lighting will not directly mark the specific selling price. When consumers choose the product, they are usually quoted by the shopping guide.
In fact, the guides often have “tailoring†when they quote, and they will quote according to the customer's identity, preferences and economic conditions. Products that meet the customer's preference will generally deliberately raise the offer, and some other styles with less store sales will increase the offer accordingly. 