Who can vote for the LED segment?

November 14, 2020

[Text | Gao Gong LED reporter Wen Zhao] The concept of market segmentation (Market Segmentation) was proposed by American market scientist Wendell R. Smith in the mid-1950s. Through market segmentation, it is conducive to discovering the demand characteristics of target consumer groups, thereby adjusting product structure, increasing product characteristics, improving the market competitiveness of enterprises, effectively competing with competitors, realizing strengths and avoiding weaknesses, giving full play to the advantages of enterprises and improving their own advantages. Corporate profitability.

When the market competition is increasingly fierce, and the price wars make the manufacturers weak, the market segmentation becomes an effective way, and the LED industry is also the same.

"Find a place where big companies are not willing to do, or where big companies don't want to spend their energy. This is the place we want to focus on. We must take advantage of the small and good voice of the ship to win the market." Gong Wen, general manager of Jingtai Optoelectronics Co., Ltd. It is believed that SMEs should pay more attention to the principle of market segmentation and choose their own market in order to survive.


Intelligent lighting: I want to say that it is not easy to love you. Intelligent lighting is very "fire". As for the extent of the fire, it can be seen from the "shadow" active in major exhibitions. International lighting giants such as Osram, Philips and GE have launched smart lighting products with the intention of creating concepts when the market is not fully opened. The lighting factories and power plants that can almost be named in China are all related to “smart lighting”. Even Internet companies such as Jingdong and Xiaomi are involved in LED smart lighting to play a "cross-border".

"Maybe we are now called intelligent lighting. In the future, this industry may not be called the lighting industry. I suspect that it is called the smart industry. Because there is really a system out, the lighting inside is no longer a problem." Vice President of Huacan Optoelectronics This view of Fiji has also been widely recognized. Many people in the industry have suggested that "smart lighting belongs to the category of smart homes, and smart homes are considered to be a market that will equal or even surpass smartphones in the future."

The people who have already eaten this "cake" can say that there are very few. The reason is that the price is too high to bear the brunt, a set of Philips Hue is priced at more than 1,000 yuan; on the other hand, there is no unified product between the various parts of the existing intelligent lighting system, from the control platform, control protocol to the light source products. Standards, product decentralization, fragmentation have also been criticized.

"What is smart lighting? No one can clearly define it now." Biandifei believes that smart lighting is more of a concept, accurately speaking, it should be a system integration, rather than a single lighting product, need a The process of gradual popularization is now too early to talk about.

There are more and more “entrants” entering the intelligent lighting market. There are few people who have caught gold. Many small and medium-sized lighting companies regard smart lighting as a life-saving straw. Instead, it will become the last straw to crush the camel.

Even so, the hottest segment of 2014 is still non-intelligent lighting, and its popularity will only increase in the future. (This article is excerpted from "Where can you vote for the LED segment"? For details, please see "High-tech LED" February issue)

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