Liard Chairman Li Jun talks about mergers and acquisitions: the most important focus on synergy
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Although the market reaction was a little unexpected, at the investor briefing held recently, Liard’s chairman Li Jun said, “This restructuring is not so much a merger but a strong alliance between the three companies. It cannot explain the unsuccessful cooperation, and the synergy effect of the three companies will be revealed in the future.†The reporter learned at the investor briefing meeting that the two target companies in this restructuring are expected to achieve substantial growth in 2015, and the restructuring performance promise can be expected. .
According to the restructuring plan, the total consideration of 100% of Lifeng Culture is 647 million yuan, and the price of Jinlixiang 100% shares is 243 million yuan. In addition, the company intends to issue shares to the Liard employee stock ownership plan to raise matching funds. The total supporting funds shall not exceed 238 million yuan, the issue price shall be 21.31 yuan/share, and the number of issued shares shall not exceed 11.18 million shares.
According to reports, Lifeng Culture belongs to the cultural science and technology industry, providing conceptual planning, creative design, cultural performance equipment system integration and overall solution services for new cultural industries such as digital cultural experience and emerging cultural tourism, and has long been engaged in high-end cultural performing arts equipment. R&D, production and sales operations. The company also provides sound and light support for Zhang Yimou's "Impression" series and "See you" series of large-scale real-life dramas.
Jin Lixiang is an integrated service provider that provides creativity, design, visual effects equipment and technology for cultural performance and visual effects. The main business is to provide stage visual effects engineering technology services based on LED technology for cultural performances and TV variety shows. Most notably, Jin Lixiang has always been the main visual effects provider for CCTV Spring Festival Gala.
Li Jun said that after the completion of the merger, the company will provide customers with more products and solutions in the field of LED culture media. It can realize the efficient integration and business synergy between the company and Lifeng Culture, Jin Lixiang in customers, channel resources, production R&D, operation management, etc. At the same time, it also enriches the company's LED industry chain.
It is worth noting that both Lifeng Culture and Jin Lixiang have experienced the independent impact of the A-share market. In September and December 2012, the two submitted IPO application documents to the China Securities Regulatory Commission [microblogging], and both obtained the "Notice of Acceptance", but the dreams of the two companies listed separately failed.
The restructuring plan shows that the financial data of the two target companies is relatively stable and has promised performance. The senior management of Lifeng Culture said that the company has mainly cultivated cultural and creative industries in the past few years. The related business is in the gestation period and development period. It is believed that 2015 is expected to enter the harvest period, and the substantial growth in performance is worth looking forward to. At the same time, Jin Lixiang senior management also said that the company has been in the investment period of product business transformation in recent years, and 2015 is the turning point of performance growth.
In response to questions from investors, Li Jun also said that the downstream entertainment equipment supply and cultural and creative service industries are high-growth emerging industries. With the gradual introduction of national cultural industry policies, the performance of such industries will enter a period of rapid development. 