Explore the key points of LED enterprise development

November 11, 2020

[Text|High-tech LED reporter Yue Mengdi] Philosophically believes that the development of any thing is the result of internal and external interactions. Internal cause is the root cause of the development of things, and external factors are the necessary conditions for the development of things.

However, in the impetuous LED industry, many companies have neglected this philosophical principle. Too many companies want to look for opportunities outside, but forget more important internal self-exploration and mining.

If the external market environment and the internal enterprise are drawn as axes, and the X and Y axes represent external and internal factors, respectively, the intersection of the two lines is the most balanced existence. When the enterprise is at this point, it is the most developed. Good time.

Bian Difei, vice president of Huacan Optoelectronics (300323), joked to give an example. There is a billion chance in the outside market, but I only have one dollar. It is obvious that this opportunity does not belong to me. How can I fight this money, that is, people on Wall Street use this capital leverage, and they can’t seize the opportunity of one hundred million, except for cheating. But there are 2 business opportunities outside, I have 1.5, maybe this business can still be pulled.

This joke-like example is intended to show that Huacan Optoelectronics is focused on the development of its own chips, but it also shows that its own factors must be strong enough to seize the opportunities of the external market.

Gong Wen, general manager of Jingtai Co., Ltd. also believes that there are such problems in the industry. In fact, it has a great relationship with the company itself. The key to the dilemma of enterprise development lies in the unclear positioning of the company. "The annual output value of the LED industry will rise at a rate of no less than 30%. The market increase is very attractive, but few companies know which part of the cake they belong to."

The so-called three phases are still unfolding around two dimensions. Finding opportunities outside is a stage, finding your own matching strength is also a stage, and combining internal and external is another higher stage.

And these three stages must be implemented. It is not a simple matter to change from a simple plan to an actual action. Only by figuring out the three stages can things be better done. For LED companies, if the company does not have the scale advantage, but if it can become a king that others can't match in the segmentation field, it is a wise strategy to combine its own conditions with external opportunities and have its own unique things.

Three phases of two dimensions, one of the five elements missing, may not be the most reasonable.

"I am very home, I will pay more attention to myself." Bian Defei said that this is also what Huacan Optoelectronics is currently doing.

In the eyes of LED practitioners, the market is currently in the Red Sea, but the overall trend is always good. LED practitioners who are in trouble for a while, instead of asking for help, to try their luck on a strange battlefield, it is better to break through. In the familiar industry, we strive for technological innovation, the pursuit of extremes, and the expansion of quantity to quality. Breakout, this may be the last mile of domestic LED maturity.

From the perspective of materialist dialectics, both internal and external factors exist and develop objectively, and there is no one between them. Internal factors must accumulate perfection and external factors can work.

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Jiangsu Bosiwei Optoelectronics Group Co.,ltd , https://www.bswledled.com