[VR Depth] Will Oculus Rift support low-end computer consumers willing to pay?

Oculus has announced that it has made technical adjustments to the operation of related virtual reality content. The frame rate support requirements for future content can be reduced by half on the basis of the original - according to Oculus officially, after lowering the corresponding threshold, Oculus Rift can make it even more Computers with lower performance provide hardware operating environment support.

At present, the outside world is still skeptical about whether Oculus is truly magical, but only in terms of its starting point and vision, if Rift can support low-end computers, it is for the company itself or for the entire market. It is undoubtedly a good thing to say, after all, among the many reasons why consumers are not “cold” about such high-end VR heads, the expensive price (including the head display itself and supporting hardware) is obviously “difficult to take off”. .

It’s been a few months since it’s been sold, and it’s almost the end of the year. What happened to Oculus in the year?

Oculus Rift sales figures are still a mystery official

Facebook's focus on Oculus is definitely a special emphasis on its sales, but so far, the company has not found any official sales announcements. However, many research institutions such as SuperData have recently predicted this - they believe that by the end of 2016, the Oculus Rift is expected to sell about 355,088 units; in contrast, the htc vive has a sales volume of 420. About 108 units; Google Daydream sales are around 450,083 units; and PS VR will sell around 2,602,307 units.

Judging from the above forecast data, if the data is true, htc vive and Oculus Rift had a huge record of breaking the million records at the end of the year, and the sales of PSVR were still ideal. Of course, this survey data is not SuperData freely moved out. According to the VR Daily, it is a consumer-centric, conducted a series of VR market research, through retail inspection, on the market, the head-up pricing data and Information revealed by interviews with company policy makers is integrated. And they track consumers and collect data from digital content providers for reference. Combine proprietary and public data sources to analyze the objective market, including obtaining financial information from the network through our customers.

Of course, as for the sale, it can only wait for the final result of the official announcement. However, Xiaobian guessed that if the sales volume has not reached the above-mentioned expectations, it is estimated that it is a mystery to know the sales of the Oculus Rift.

In the high-end VR equipment, in fact, the Oculus Rift first became famous overnight. In 2014, Zuckerberg rushed to buy it for $2 billion. When it was bought by such a wealthy gold lord, the outside world naturally expected what would happen after its consumer version was launched. However, from the launch to the present, Oculus Rift seems to have been unable to break through the success, whether in the hardware experience or in the number of sales.

For the current VR experience, htc vive is still better than Oculus Rift. The biggest advantage of htc vive over Oculus Rift is the leading technology in motion and motion tracking in space.

One of the highlights of htc vive is the Roomscale VR technology, which allows users to track all head and hand movements in a 4.5&TImes; 4.5 meter space. This means that users can completely indulge in a closed space, no matter whether sitting or standing, and the Oculus Rift's tracking space is only 1.5 & TImes; 1.5 space, user activity is limited. Oculus Rift only allows users to sit and play games more quietly, while HTC Vive allows you to have a wider range of activities, which also allows users to interact more realistically in virtual space.

In terms of sales, it is estimated that htc vive and Oculus Rift are not competitors of PSVR. In the above, the VR Daily quoted the research institute's data, PSVR leads the way in sales, of course, Oculus Rift wants to catch up, can only say that there is still a big gap.

Faced with such competitive pressures, the Oculus Rift could not expand its advantages in other areas. Like its recently announced head display will support low-end configuration computers, it should be another way to break through. This strategy is for it. What are the benefits?

The cost of purchasing a computer by the first user will increase the number of Rift sales to a certain extent.

At present, high-end VR equipment has a complete experience, but the expensive price has always been a key factor affecting users' willingness to purchase. If you buy a complete Oculus Rift, you also need to configure a high-end computer, and the cost is as high as tens of thousands of yuan, which is not affordable for users.

If Oculus can actually run Rift on low-end computers, it will save at least a small amount of money for users, users may use old computers, and the cost of experiencing Oculus Rift is much lower. The reduction in cost naturally drives the enthusiasm of users to purchase Rift, so this may also promote Rift sales.

The second broadening of low-end computer channels will be more bundled with PC manufacturers in the future.

The earlier Oculus Rift required only a high-end computer configuration to run Oculus Rif due to computer configuration requirements. The PC models that meet the Oculus configuration requirements in the PC market are not very extensive. Although many computer manufacturers have introduced Vive and Rift-specific computers, the pricing is too expensive, which is not a good deal for computer manufacturers. If the Oculus technology is feasible, this will break the Rift's restrictions on computer configuration to a certain extent. In the future, Oculus will have more opportunities to cooperate with more computer manufacturers, and may offer more discounted bundles.

Like the $499 CyberPowerPC desktop, it has passed the Rift connection helmet review, and will definitely add more low-end computers compatible with Rift in the future, which is a win-win for both Oculus and computer manufacturers.

At present, the high-end VR equipment hardware is too high, the reason why consumers are not willing to pay the bill, in addition to the price, what is the reason for it?

Good equipment does not have good content support, that is, an empty shell. To bring a good virtual reality experience to users, not only must have a good VR head-up display, but the importance of content is also very important. It is the key to affecting users' long-term experience of VR. Currently, VR content on the market, no matter which platform, is filled with too much quality VR application content, which greatly affects the enthusiasm of the user experience VR.

So far, the time for users to experience VR is still very limited. Of course, this limitation is mainly because it will bring discomfort to users. Dizziness, sore eyes, and even a feeling of weight for a period of time, and these discomforts affect the length of time users experience in the virtual reality world. If users buy a high-end VR device, the time to experience VR content every day is limited. To be honest, this is not an affordable purchase. But users can't forcibly experience the long time in disregard of their discomfort. After all, no one wants to experience a device that is uncomfortable to play.

With the development of virtual reality, users should improve the recognition of VR to a certain extent. After all, capital manufacturers take turns to enter the media, the media reports, but this increase in awareness does not mean that users are willing to Go buy a VR device to experience it. why? Because now users have time to fill their spare time with mobile phones, computers, tablets and even game consoles, and the reality of VR has not affected the status of other electronic products, even VR itself has been There is no red-hot app to attract the attention of the world. Of course, this is also because the current environment for the development of VR is not very mature, whether it is hardware, content, platform, etc., is still in its infancy.

Zuckerberg has thrown a $2 billion acquisition of Oculus. So far its development has been painless. Of course, the reasons are manifold and objective. But the small investment that has invested so much money is definitely counting on Oculus. Return with him. The OCULUS support low-end configuration computer program, can bring Rift sales life, the answer is still unknown, but at least its technology is ahead of other manufacturers.

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