Baidu VR Browser Launches Brand Area or Further Expands Content Advantage

August 24, 2021

The sales of the e-commerce platforms that have just passed the double eleven have reached new heights. Many people think this is a good thing for the VR industry. At the end of this year's shopping boom, the VR headset-related equipment has a stock market With the increase, the VR industry is getting closer and closer to the spring.

However, behind the turbulent VR industry, there is an extreme lack of VR content. How to guide VR content manufacturers to produce more and better content? Helping them to do distribution and brand building has become one of the most important aspects of VR industry and ecology. .

Based on this background, Baidu VR Browser launched the Android 1.2 version after the double eleventh, optimized and launched the brand area for VR content.

In the first year of VR, the importance of the brand was highlighted

Behind the VR hardware brand, the content can only be described as disorganized. Most users are exposed to poor quality, non-HD, and poor VR content. In this context, high-quality VR content brands need more opportunities to show, so that more users focus on and get a better VR experience.

Baidu VR browser this time on the APP home page to add, expand the brand area, in the eyes of the outside world, may indicate that Baidu VR browser attention to high-quality content, and the future hope to increase the content of cooperation, support for emerging brands Determination. This iteration of the new version not only expands the number of display of homepage brands, but also provides more exposure opportunities for VR content brands.

Perfect brand area, just for better service content brand

The Baidu VR browser Android version 1.2 upgrade, in addition to adding more VR content brand display on the front page, also designed a more complete brand information display for the brand area. This includes the ability to personalize and design their own brand pages and display more complete branded works; and in the work details page, the brand also has more space for more detailed introduction and elaboration of each work. Demonstrate the value of brand content.

Perfect brand information display provides more opportunities for users to contact and understand the brand, and the brand is more likely to stand out from the VR content.

Do not do professional VR content, or have cooperation opportunities

In the Android 1.2 version, Baidu VR Browser made another iteration of the web browsing technology in the VR environment. As the first VR browser in China, Baidu VR browser has been dedicated to providing better VR web browsing experience. This version focuses on the optimization of the user's experience when browsing the web, such as a more accurate interaction, clearer error messages, a more friendly page-turning experience, and new zoom shortcuts. Users can take advantage of these new improvements. Better web browsing interactive experience.

In the VR environment, web browsing technology has gradually matured. It is believed that the content area of ​​VR is not limited to 360-degree professional VR content, and perhaps content brands in more fields also have VR cooperation opportunities.

The update of Baidu VR Browser Android version 1.2 reflects the importance of Baidu's VR browser in content cooperation. This may also indicate that Baidu VR browser intends to devote more resources to VR content brands in content cooperation. And all this for users, through Baidu VR browser, maybe it's easier to experience the best quality and most comprehensive VR content in the industry.

Even if the weather is cold, the spring breeze in the VR industry is blowing from all directions.

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