Unicom denies that iPhone price reduction is introducing WiFi function

June 06, 2020

Unicom denies that iPhone price reduction is introducing WiFi function

China Unicom Group yesterday denied the news of Apple iPhone (mobile phone Internet) price cuts, and the sellers also said they were not aware of the price cuts. According to previous news from the International Investment Bank, China Unicom lowered the price of the iPhone by 20% to 30% at the end of this month, which means that the price may enter the desirable range of 3000 to 3500 yuan. However, Unicom Group said yesterday that there is no news of price cuts. The relevant person in charge of Unicom Huasheng, the subsidiary in charge of Unicom's terminal sales, also said that this is not clear.

International investment bank Merrill Lynch said that based on what it learned, China Unicom plans to launch a new round of market offensive on the iPhone at the end of this month, lowering the price by 20% to 30% to attract more users, and may even launch WiFi ) Functional iPhone.

Although the new round of market offensive of China Unicom iPhone has not been seen, there is one news that attracts attention. Chang Xiaobing, CEO of China Unicom, said at the "two sessions" this year that he is in talks with Apple to introduce an iPhone with WiFi. He did not disclose the specific time to market for the WiFi version of the iPhone. According to the current regulatory policy, if the WiFi function is to be implemented on a mobile phone, it must be accompanied by WAPI. WAPI is a wireless LAN security technology standard proposed by China. For this problem, Chang Xiaobing did not make a clear explanation, but said that this phone will meet the needs of users in the Chinese market.

On October 30 last year, China Unicom officially launched the iPhone and sold about 300,000 units in two months. The analysis pointed out that excessive prices have blocked more users. At present, the price of iPhone third-grade bare metal is 4999, 5880 and 6999 yuan respectively.

Fu Liang, a veteran telecommunications observer, said yesterday that the price reduction of the Unicom iPhone is the general trend. According to the current sales law of the Chinese mobile phone market, a new product usually starts to drop in price after 3 to 5 months of listing, and the price of the iPhone has been firm for more than 4 months.

However, the current expectations of price cuts have not affected the Zhongguancun parallel market. The reporter learned yesterday that the price of the iPhone in Zhongguancun remained unchanged. The price of the US version of the 8GB iPhone is maintained at around 3700 yuan. Businessmen told reporters that a large number of 2,000 yuan machines are refurbished goods.

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