Product Lighting 2013 LED New Product Launch Conference Held in Zhongshan
Marketing Summit Site Lighting LED display hall
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At the beginning of the meeting, Mr. Hong Zigang, Chairman of Pinshang Lighting, delivered a speech. He introduced the theme of this year's marketing summit and the significance of site selection to the dealers and media reporters present. The opening of the industrial park on the product will lay a solid foundation for the development of the product; the new LED product will be listed on the market, which will greatly enhance the dealer's confidence in the LED products; the separation of production and sales will further deepen, which will be Further reduce the cost of operation on the product and improve the overall competitiveness of the product. 
Then, Mr. Ye Zhengping, the general manager of the Lighting Marketing Division, talked about the development status of the products in 2012, and further explained the benefits of the company's separation of production and sales for the development of the goods, so that the dealers present can better understand the long-term planning. At the meeting, Mr. Ye Zhengping clearly pointed out the confidence and determination of Pinshang Lighting to adhere to the development of LED.
Next, Mr. Liu Jie, Sales Director of Pinshang Lighting Marketing Division, took a report on the marketing plan of 2013. Mr. Liu from the platform for the agent to build, from the products and related services provided by the company, from the bidding of large-scale projects. In the cooperation, as well as the development results and direction of the "4+6" project, the efforts made in marketing in 2013 were elaborated.
Finally, Mr. Sun Jinbo, Product Director of Pinshang Lighting Marketing Division introduced the latest LED products to the dealers. Sun Zong mainly introduced the company's main products this year, the Jiejie series ceiling lamps, the Pinchi series downlights and the new LED rails. Spotlights and other products. After introducing the new product, Xu Weiwei, product manager of the lighting marketing department of the product, and the customer jointly studied the solutions to the common problems in the LED sales process, which has a great effect on improving the LED application knowledge of the agent. 
At 15:00 in the afternoon, under the leadership of the directors of various districts, dealers from all over the country visited the industrial park under construction and the 2013 new specialty store. The new store has a frame-like structure, which is convenient for later upgrades. The new specialty stores are divided into high-power spotlights, clothing chain, hotel wall washers, ceiling lights, spotlights, light source areas, etc., in each section, not only fully consider the customer when buying lights The experience of lighting, and according to the customer's purchase needs to be partitioned, so that customers can purchase. In 2013, it plans to comprehensively upgrade and renovate the stores in large and medium-sized cities across the country to comprehensively unify and enhance the brand image.
(This article is on the lighting submission) 