Home appliance sales growth slowed 4.5% from the previous month in September
[PConline News] On October 16, Shen Danyang, a spokesperson for the Ministry of Commerce, said at a regular press conference that sales of home appliance goods have slowed down. Affected by the downturn in the real estate market and other factors, the sales of household electrical appliances in the 5000 key retail enterprises from January to September increased by 5.9%, which was a 4.5% year-on-year decrease. This week, statistics from home appliance research institutes showed that sales of home appliances fell across the board during the Golden Week of this year, setting a record of the worst sales in the same period in history. At the press conference yesterday, the Consumer Electronics Consumer Network learned that some media have asked questions about this phenomenon. In this regard, Shen Danyang said that some people may have a feeling that this year's National Day Golden Week consumer market is not as good as it used to be in previous years. “Actually, I think it may be because people’s holiday spending is not as simple as shopping in the past. Hot or real consumer hot spots are online retailing, as well as popular service consumption such as tourism, culture, wedding and health, etc. These are not like people who went to the mall to buy things. There are fewer cases where a packet arrives at home." Shen Danyang said that since the beginning of this year, the government has introduced a series of policies to promote consumption such as expanding information consumption, pension consumption, health consumption, and energy conservation and environmental protection. The policy is gradually playing its role. Popular consumer hotspots such as catering, entertainment, and online consumption are forming. The market continues to maintain stable and rapid development. It is expected that consumer electronics and other consumer markets will maintain a steady and rapid growth trend in the coming months. The total retail sales of consumer goods in the year are expected to achieve a growth rate of over 12%. PConline Home Appliances Channel Comments: When we recently dug information, we often saw two diametrically opposed arguments about the sales of home appliances in the Golden Week, saying that there was strong growth, the market was hot, and that sales were lighter than before. According to the author's own experience, during the Golden Week period, the physical store sales in first and second tier cities are indeed not very high. In fact, this situation has already occurred in the first year or two, and the problem is not only caused by the growth of online shopping business. In fact, with the rise of e-commerce and aging of the Chinese population, aging means that the old generation of the main consumer groups gradually fade out, and at this time the people making purchase decisions began to shift to young people with relatively few bases. Therefore, the situation described by the spokesman of the Ministry of Commerce has emerged. However, e-commerce sales may not be exactly the same as what the spokesperson said, because China's situation is relatively more responsible, in addition to a second-tier cities, there are a greater number of third-tier cities, the logistics, network revolution in these cities and Without the deepening of developed regions, their consumer behavior has not yet fully transitioned. Therefore, there will be a situation where the sales of the Golden Week will continue as usual (particularly where the left-behind children are left behind by the elderly). This also shows that e-commercialization in this block is not small room for development. Some people say that China's new round of urbanization can also allow China's economic growth for 20 years. According to the Golden Week of home appliances, this is indeed possible, but it is not easy. For products to achieve good sales performance in the third, fourth and even emerging urban markets, further segmentation of such markets, providing the consumer with relatively different consumer needs may be the key to success, can be successful, will It is those companies that are prepared. Shenzhen Ousida Technology Co., Ltd , https://www.osdvape.com