Air-conditioning industry will start a new round of peak inventory
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Affected by this year's extremely hot weather, the domestic air-conditioning retail market has seen a fiery sales scene. Following the explosive growth in air-conditioning retail sales in July, the continuation of high temperatures continues to drive sales in the retail terminal market. According to weekly data from the retail terminal monitoring agency Aowei Information, from July 29 to August 4, the retail sales of air conditioners increased by 41.5% year-on-year, and retail sales increased by 45.8% year-on-year, from August 5 to August 11. Air-conditioning retail sales increased by 119.4% year-on-year, and retail sales rose by 120.5% year-on-year.
The rapid pace of retail terminal shipments has caused channel distributors to keep inventories down, which has triggered the need to make up stocks. According to the latest air-conditioning data released by Industry Online, total air-conditioning shipments in July increased by 5.9% year-on-year, of which domestic sales achieved 9.8% year-on-year growth, which is higher than the growth rate of total shipments.
Prior to this, the company's shipments have maintained a low-speed operation. According to industry online monitoring data, the air-conditioning industry's shipments maintained a low-speed growth trend, and the year-on-year growth of shipments was a single digit. The reason is that the industry at the time held a more cautious view of the air conditioning market outlook, coupled with the upcoming implementation of new standards for inverter air conditioner energy, channel distributors have been conservative in the rhythm of the purchase, the basic way of sales is to digest the inventory. As a result, while sales of retail terminals have seen growth in the form of blowouts, the growth rate of corporate shipments is still slowing, resulting in a divergence between the growth in retail sales volume and the growth in corporate shipments, and the inventory of channel distributors has dropped rapidly.
Under the background of inventory status, dealers' demand for new terminal restocking will be opened, and the company's shipping pace is expected to accelerate. According to industry practice, from August each year, air-conditioning companies have ushered in a new year, that is, the industry's new cold year. For production companies, it means that a new year's production and sales plan and promotion of new products will be formulated. At the same time, the company will predict the business climate of the new year according to the current production and sales conditions.
Judging from a variety of factors, after the opening of the new cold year in 2014, there will be a round of inventory restocking. At this stage, the inventory of channel companies is also at a low level. Therefore, the new cold year is likely to require both the enterprise and the channel side. Restocking situation; in the case of the two superimposed, production companies in the new cold year of production and shipments will show significant growth, and the air-conditioning industry or will start a new round of business cycle.