Three Tips for Commercial VR Business and VR Business
Virtual Reality (VR) games are a big market. This is a conclusion based on the purchase of VR content in all major shopping seasons in 2017. Some organizations predict that sales of VR games in 2017 will reach 5 billion US dollars, which is very noteworthy. According to Newzoo's report, the entire computer game market is expected to exceed $108 billion this year. VR games seem to have much room for development. In addition, people predict that the market for virtual reality games will exceed 20 billion U.S. dollars by 2020. The immersive experience created by VR will draw extensive attention worldwide, but its potential is never limited to the game field. Frank Soqui, general manager of Intel's game and virtual reality business, believes that virtual reality will completely redefine the experience economy because digital technology has great potential to make the real world better. He said that adapting virtual reality to established ecosystems is a natural process. However, with the establishment and development of a new virtual reality ecosystem, this will become more mature. Soqui said, “Network latency is a stumbling block for consumers to experience VR. In addition, in the current situation, it is not easy for traditional developers to make VR content. Virtual reality wants to exponentially increase, and it must eliminate current obstacles. ." The potential for social interaction in virtual reality is enormous. Virtual reality technology has also been used in the medical field to assist in surgical training, to treat post-traumatic stress disorder, to perform brain injury assessment and rehabilitation, and to be used in social cognitive training for autistic youth. However, this is only the beginning. Intel Soqui said that virtual reality will change education, retail, work methods and military training, as well as other applications that have not yet been put into use. The following are some areas where virtual reality will be put into use in the future: Social interaction: Participate in concerts; join book-minding groups with like-minded people from around the world; chat with friends from another country on your favorite beach each week; and of course, have your first date. Training and Education: Military Training; Police Active Shooting or Crisis Response Training; Equipment Maintenance Training; Public Libraries; Customer Service Training for Employees; Simulation of Leadership and Management Training; Fieldwork in Other Regions of the World. Construction industry: VR viewing, VR decoration, architectural design, you can also walk in a virtual building. Retail industry: AR shopping; VR shopping. The field does not stop there, there are more traditional industries that can be combined with VR. Frank Soqui is right: Virtual Reality may revolutionize the customer experience. Although the outlook is promising, we have to admit that virtual reality and augmented reality have not yet reached the golden age of their development. Lisa Peyton, Intel’s global social and immersive media strategist, points out that virtual reality wants to be the three hurdles that must be overcome to change the technology of our lives: 1. The equipment is cumbersome. Today's VR headshot quality is much better than in the early 1990s. However, you still have to endure long-term head discomfort, such as bulky, airtight, etc.; dedicated controllers and handles are also inconvenient; connecting the host's cables will cause trouble for the experiencer. 2. The price is expensive. Google Cardboard costs less than $20. Samsung's Gear VR mobile VR glasses are also less than $100. These products can greatly reduce the threshold for people to experience VR. However, we must make it clear that low cost also means low quality. The best virtual display experience still requires high investment in equipment. 3. We are not ready to accept VR. Peyton believes that people are not psychologically prepared for the large-scale adoption of virtual reality. Most people have fear and resistance to virtual reality changing their lives. Some people may think that there are similar obstacles in the early development of smart phones. However, over time, the issue of high prices has long been solved. Similarly, we will see the next generation, a generation that grew up with VR, who are accustomed to VR. In other words, these problems will naturally be solved. The most fearful change is what you do not notice. Virtual reality is now ready to go. It's time for companies to start thinking about how to use virtual reality to make themselves stronger. Here, in conjunction with Soqui, we summarize three suggestions: Don't just enjoy the novelty of VR. Imagine its properties can change those rules and use it in the current production process. Make this game experience a customer experience in the business world to create greater value. · Make some meaningful small attempts. The first thing to understand is how the virtual experience can help companies stand out. AR holiday cards can now be created using 3D graphics and sent to different customers. Be prepared and your competitors will have more ideas than you think. · Pursue a better experience, not just early adopters. Smart companies will first determine a clear and convincing reason to use this new technology. This reason will give them a strategic advantage in the market. Do not hesitate anymore, otherwise one day you will find that you missed many opportunities because you are not sure whether VR will be really useful in the future. This is not just a game we play today. It will be a way to change the industry and attract more customers for you. 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