Ali and Starbucks promote AR's new technology business, large-scale commercial official opening
Before AR was in a downturn, it has only begun to ease, but large-scale commercialization can not be solved. According to reports, Alibaba will cooperate with Starbucks to solve the problem of AR new technology business and reshape the consumer experience. On the morning of December 5th, Starbucks and Alibaba created Starbucks to open the Shanghai Baking Workshop. It is reported that from a technical perspective, this is the first large-scale commercial application of AR large-scale scene recognition technology. Customers can turn on the mobile phone Taobao "sweep" function, you can watch the whole process of Starbucks coffee baking, production and cooking, and through the AR technology can also intuitively feel every detail in the 20,000 square meters workshop. Starbucks said that it hopes that young people will re-experience the coffee culture through the new interactive form of AR. According to Ali, the AR solution was jointly developed by Alibaba Artificial Intelligence Laboratory (hereinafter referred to as Ali AI Labs) in conjunction with Starbucks. "This is the latest AR identification technology in the largest large-scale scene in the world. "Business applications" said Ali Xue, head of Ali AILabs. It is understood that this AR solution is expected to be applied to the remaining 3,000 stores in Starbucks in the future, and will be exported to overseas stores. Mobile phone Taobao "sweep" will open Starbucks' "hidden mode" The new retail revolution not only brings consumers a more convenient consumer experience, but also focuses on solving the increasingly diversified consumer demand of consumers. The AR interactive created by Alibaba and Starbucks has officially diversified to meet the new attempt of consumer behavior. 18 years ago, Starbucks opened its first store in mainland China in Beijing. It was once synonymous with Chinese elites, white-collar workers, and high-consumption. The network segments that have been born are endless. With the increase in consumption levels, Starbucks is becoming more and more popular in China, and people's understanding of coffee culture is increasingly less satisfied with the comfortable environment, standardized taste and international brand. According to the data disclosed by The Economist, at the end of 2016, China’s middle class (the annual household income was between 76,600 and 286,000 yuan) reached 225 million. At the same time, after 80s and 90s, they are becoming the mainstream consumer groups in society. This group of consumers is avant-garde, fashionable, diverse, individualistic, and has a strong spending power. They no longer meet the consumption of purely functional products, but pay more attention to the comprehensive experience of products, services and spirits. The new form of consumer interaction based on new technologies is clearly one of the effective means of “tempting†young people. Now Starbucks is not just selling coffee in China. It is trying to re-sell its own coffee culture through the AR technology provided by Alibaba, attracting young people's attention. In the smart shop built by Starbucks and Ali, the storage, transportation and brewing of coffee are displayed one by one. On the scene, a large copper pot weighing more than 2 meters and weighing 6 tons for storing coffee beans is displayed. Warehouses and museums have multiple roles. Open Taobao to sweep these physical objects, the original Seattle Pike market culture journey (note: Starbucks' first coffee shop and the surrounding coffee market) appears on the screen of each consumer's mobile phone. A consumer who came to experience said that in addition to tasting a cup of selected coffee, the visual interaction based on AR scanning has a different sensory stimulation. “I didn’t expect coffee to be baked like this, without a commentator. Accompanied by me, I seem to have completed a journey of coffee culture experience alone." For a long time in the past, the development of the AR industry has been in a downturn, because in addition to interactive entertainment, its business service scene is difficult to land. At the beginning of this year, giants such as Apple, Google, and Ali launched their own AR platforms, which boosted confidence in the industry. Ali AI labs machine vision outstanding science Li Mingyang said that Alibaba's AR technology is based on the understanding of the business, will focus on the organic integration of business scenarios, there have been more than a hundred AR business cases, in contact with Starbucks, the two sides are very The willingness to cooperate is established soon. At present, Alibaba's AR technology has been successfully applied to interactive marketing, O2O, AR navigation, product AR description and face recognition. In the past, the AR games in more than 50 business districts in 11 cities have been captured. Cats and cats are harvesting 50 million people. It is understood that in this cooperation, Ali's 3D object recognition and tracking technology was applied to the recognition process in 2D objects for the first time, which overcomes the object transparency, shape change, surface reflection and overexposure in the recognition process. Kind of puzzle. Increasing the recognition accuracy rate to 97.3% greatly expands the application range of AR technology in complex offline environments, enabling it to meet the experience to truly meet the new retail applications of offline stores. The technology was developed by Ali AI labs, has been patented, and is in the publicity period. This is another breakthrough after Ali Ai Labs succeeded in landing the commercial service scene after the Tmall Elf. "We need to develop good technology, but also to find good landing scenes and good products for good technology." Shallow Snow said. Starbucks said that it will work closely with Alibaba in the future. The AR technology will be used in the store to sweep the order and social marketing. The two companies are currently working together to develop new technologies to upgrade the offline consumption experience. 3 Mm /8 Mm Nano Tip,Electronic Board Marker Pen,Touch Board Marker Pens,Infared Smart Board Marker Shenzhen Ruidian Technology CO., Ltd , https://www.szwisonen.com