Can a big mouth be able to win? Smart TV has become the world's largest TV sales
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According to the data, the total sales of color TVs in the first half of this year reached 97.92 million units, and smart TVs accounted for 41% of the total. In other words, in the first half of the year, there were 4 smart TVs for every 10 TVs sold in the world. In the Chinese market, the share of smart TVs is even higher. According to the general data from domestic authoritative market research organizations, Yikang, Smart TV leads the development of smart appliances in China, with a market share of 82.2% in the first half of the year. This also means that for every 10 TVs sold in China, 8 are smart TVs.
For domestic companies, Skyworth Digital’s smart TV sales in the Chinese market from April to August this year reached 1.145 million units, accounting for 33.9% of China’s total television sales, of which 63% were in August, much higher than last year’s 46. %.
According to data released by TCL Group, TCL sold 3.9501 million smart TVs from January to August this year, an increase of 35.82% year-on-year. In August, the sales volume was 713,900 units, an increase of 47.12% year-on-year. TCL's sales of smart network TVs in the Chinese market were 441,000, accounting for 64.3% of the sales of TCL multimedia LCD TVs in the domestic market.
The sales volume of Skyworth and TCL's smart TVs basically reflects the current status of domestic smart TVs. Zuo Yanxi, general manager of Zhongyekang Brand, said that the development of smart home appliances requires a process. At present, China’s smart home appliances are undergoing transformation from the basic guarantee of manufacturing technology and information technology to the transformation of terminal equipment of “software + hardware†in smart home appliances. The development of smart TVs is relatively mature, and it has been generally accepted and popularized by consumers.
According to Display Search data, in the first half of 2013, global smart TV sales were 31.38 million units, compared with 35.42 million units in the first half of 2014. However, in the total sales of color TVs, the first half of this year is the first time since 2009, less than 100 million units, reflecting the world's color TV consumer market continued to slump.
Industry sources pointed out that China is the world's largest consumer of color TVs. The new normal state of China's color TV market has affected the color TV consumption market in the world to a large extent. Chinese companies are actively going to sea to seek the internationalization of their own brands, and they also cause competition pressure on Japanese and Korean color TV companies. After the Japanese TVs have retreated, the promotion of OLED TV display technology also allows users to have new options for purchasing new TV products. This objectively causes sales pressure on traditional LCD TVs.
In addition to Internet+home appliances and home appliance channels, the home appliance manufacturing industry is also undergoing a transformation. Smart and Internet of Things are the directions. At present, the two major application directions of the Internet of Things are the vehicle networking gateways and smart homes.
As the most relevant industry in the home appliance industry, smart home has become an important direction for intelligent transformation and upgrading of color TVs, white electricity, small appliances and kitchen appliances. Domestic appliance manufacturers and internet companies have also invested huge resources to compete in the industry. Cross-border alliances.