72 home appliance marketing, just to follow your ideal life
Speaking of Double Eleven, all I think about is the shopping struggle of the whole people. The crowded shopping cart, the red envelope cash coupons scattered all over the sky, and the dizzy guide strategy have made many people as restless as the ants on the hot pot. In the fanatical atmosphere of "don't buy it, you lose money", you place orders frantically, but in the end you get back a bunch of "useless" couriers that are really useless and abandoned. When working hard every day, exhausted, but still unable to enjoy the exquisite life when buying a chopped hand, such a quality shopping experience is the last straw that wipes out the enthusiasm of consumers. Therefore, Sharp self-assessed the quality of life of consumers, abandoned impetuousness, and sincerely dialogued with the middle-class consumer groups, decided to fully launch the ideal life upgrade plan, refused to lure buying, redefine the quality marketing strategy, and intended to use the ideal family The life scene leads the new trend of Double Eleven. "Ideal" new marketing trend inspires quality consumers The prosperity and development of the Internet has spawned huge market development potential, but the concept of exaggeration and the proliferation of bubbles have also accompanied it. Impetuousness has also infected the color TV industry that desperately needs growth momentum. Different from the crazy manufacturing gimmicks of many traditional home appliance brands to attract crowds, Sharp advocates simple life, inspires to regain the original intention of life, and reshapes the dialogue between consumers, home and living environment in a simple and harmonious space. In order to convey Sharp's brand philosophy, Sharp launched the "ideal life, within reach" marketing campaign that awakened its original intention, and set off a new round of brand marketing trend after "true to the horizon", successfully seizing the double eleven hot spot. In August of this year, Sharp released the first consumer-grade 8K TV, and handed in Wu Yanzu as the spokesperson for the smart home series, its intention is obvious. Wu Yanzu is relatively low-key, rarely receives advertisements, has not been over-consumed by endorsements, and its positioning is also a rare and high-profile and internationalized "small fresh meat". Its low-key and high-quality male god image fits Sharp's centuries-old brand image. It can be seen that Sharp adheres to the high standard of not heading down in the choice of brand spokesperson. During this year's Sharp Tmall Super Product Day, Wu Yanzu recorded a star ID and participated in Sharp's first 8K live show in the world on Tmall's online broadcast. According to statistics, the number of Weibo topics # 8K 大 开眼界 # was 22 million views on that day. Sharp star videos + viral ads + “super brain drivers†were viewed more than 6 million times. The influence of high-quality stars has been continuously magnified under the channel advantage, which has brought tremendous improvement and landing to the Sharp brand. On the same day, the sales of Sharp Tmall ’s official flagship store exceeded the tens of millions mark in minutes, and was created with the total sales of 60-inch and 70-inch TVs. The Tmall platform's new sales history record for the month, easily won the title of "Double Crown" on the big screen, which demonstrates Sharp's keen insight and strategic layout of consumer trends. Marriage Popular Variety Turns Propagation into Approval After a year of continuous efforts in the entertainment market, Sharp has developed a sophisticated entertainment marketing perception, keenly grasps the consumer upgrade vane, and is flexibly turning to change lanes on the brand building highway, not only to break into the vision of consumers, but also to impress them Heart. From "Singer" to "Running Man" to "72-story Strange House", Sharp's own superb sound and picture quality allows the audience to enjoy an extraordinary experience of sound and color, and also makes the "young" after Sharp regained brand attention. More than that, Sharp wants to integrate his vision of "bringing cleaner air, clean food and clean water to the society with smart technology" into the brand communication. Therefore, Sharp chose the title of the main healing and refreshing variety show "Beautiful House" to show the upgraded scenes of daily life and create a simple life of smart homes, hoping to arouse consumers' awareness and expectations of the ideal life and strive to achieve it To reshape the way each consumer talks to home and the living environment. After the bustling Internet era, after the noise, people are more yearning for simple and harmonious space. Sharp advocates returning to the simple essence, and is also bringing a clean and soothing stream of life to the pressure-expanding life rhythm. The perfect combination of technology and life has been strongly recognized by consumers, and the appointment was picked up during the double eleventh cat pre-sale carnival purchase. The double crown of volume and reservation, won a good harvest in the market. Under the wave of consumption upgrade, Sharp will promote "noble and not expensive" products to consumers, and give back to every state of serious life with products that are full of style but without losing affinity. The Double Eleven Carnival is coming, Sharp and Tmall, JD.com, Suning, Gome and other omni-channel partners jointly released the ideal "shortcut". Surprise Juhui covers the newly upgraded 6 series of new black electricity and "clean ion" air purifiers, etc. Flagship white goods, so that the ideal appearance of the home is clearly visible. Pay close attention to the official flagship store of Tmall Sharp and the official flagship store of Jingdong Sharp, your ideal life is within reach! disposable vape pen,disposable electronic cigarette,disposable ecigs pen,disposable ecigs stick,disposable e-cigs pen,disposable vape factory,disposable vape pod,disposable vape device,vape pen,vape stick, vape wholesale,wholesale vape,customized dispsoable vape pen,customized vape pen,OEM&ODM disposable ecigs pen,disposable electronic cigarette wholesale, wholesale disposable electronic cigarette,distribute vape pen,vape pen distribute,high quality vape pen,high quality vape pod. Onlyrelx Mini800,High Quality Vape Brand,Onlyrelx Bar,Onlyrelx Ecigs Shenzhen Onlyrelx Technology Co.,Ltd , https://www.onlyrelxtech.com
