Yan Shirong: Click on the LED industry in Shenzhen
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—— Dialogue with the Executive Vice President of Shenzhen LED Industry Association
In April 2009, the Shenzhen LED Industry Association was announced, ending the long-term lack of industry organization in Shenzhen LED industry. Focusing on the promotion of Shenzhen LED industry, technology, service platform, agglomeration base and demonstration projects, the Federation is committed to the development of LED industry in Shenzhen, policy consulting and coordination services to "serving enterprises, service industries, serving the government, serving the society." "To be our own responsibility, implement the relevant national policies such as "Scientific Development Concept and Environmental Protection and Energy Conservation" and the work focus of the municipal government to accelerate the implementation of the LED industry development plan, and promote the international competitiveness of the industry and members by promoting the integration of resources in the industry, middle and lower reaches. To promote the coordinated development of the LED industry.
"Ten Cities and Ten Thousands of References": In the promotion of semiconductor application engineering in the "Ten Cities and Ten Thousand Cities" in Shenzhen, what role will the Shenzhen LED Industry Association play?
Qi Shirong: Shenzhen LED Industry Federation was initiated by the enterprise units, research institutes and relevant social groups in the LED industry in Shenzhen on April 10, 2009. Adhering to the tenet of “serving enterprise, service industry, serving the government and serving the societyâ€, the Federation actively cooperates with the urban two-level government to promote the demonstration project of LED lighting products in Shenzhen, and comprehensively promotes the upgrading and publicity of lighting products in public buildings and other fields. The use of lighting, etc. I will cooperate with Shenzhen Nanshan District, Bao'an District and Guangming New District Government to conduct demonstrations on LED lighting demonstration projects in various districts, become decision-making and consultants of urban two-level government, and actively organize enterprises to participate in the transformation of LED demonstration projects. Cooperate with the development of LED lighting transformation plan.
"Ten Cities and Ten Thousands Reference": What role has Shenzhen played in the evolution of China's semiconductor lighting industry? Or how is the “Shenzhen Map†of China's semiconductor lighting industry constructed?
Qi Shirong: Shenzhen LED industry began in the early 1990s. After more than ten years of development, Shenzhen LED industry has developed rapidly. It has formed a relatively complete industrial chain of “substrate material-extension-chip-package-applicationâ€. There are thousands of companies in semiconductor lighting technology and product research, development, production and application, accounting for half of the country. As the leader of the national LED industry, the industry scale of Shenzhen LED industry in 2007 is about 15 billion, 20 billion in 2008, and will reach 28 billion in 2009. At present, Shenzhen has become the world's largest production and supply base for solar LED lamps, the world's major production and supply base for LED backlights, the largest domestic production and supply base for LED displays, and the main domestic production areas for LED packaging and special industrial lighting.
At the end of last year, the Shenzhen Municipal Government proposed to adhere to the guiding ideology of “government support, policy guidance, scientific planning, promoting agglomeration, actively investing, promoting research and development, focusing on propaganda, building demonstrations, accelerating development, becoming stronger and bigger†and “accelerating the promotionâ€. In the development of the LED industry, the industry and enterprises benefited from the spirit of the conference. In February this year, the "Shenzhen LED Industry Development Plan (2009-2015)" was first introduced, followed by the "Shenzhen City". Promote the implementation plan of high-efficiency and energy-saving semiconductor lighting (LED) product demonstration project, "Shenzhen City to promote the development of semiconductor lighting industry" and "Shenzhen Guangming LED Industry Cluster Park Planning and Implementation Opinion" and other related documents, the introduction of these documents will be It plays a key role in the leap-forward development of Shenzhen LED enterprises.
In addition, the Shenzhen LED Industry Association, which was formally established on April 10, 2009, conducted in-depth research on the LED industry in the past year, and established efficient information with relevant government departments, research institutes and research institutes. The communication mechanism also visited Huawei, BYD, TCL, Skyworth, Tongzhou, Dazu Laser (10.91, 0.26, 2.44%), Hangsheng and other IT, display or traditional lighting companies to expand the LED industry.
"Ten Cities and Ten Thousands Reference": With the advancement of the "Ten Cities and Ten Thousand Cities" of the Ministry of Science and Technology, CREE announced the establishment of a chip factory in Huizhou, Simeleds to set up a chip factory in Nanhai, Epistar to set up a chip factory in Dalian, and Nichia said that it is also set up in China. plant. Global industry giants have entered the Chinese LED upstream chip industry. From the pressure of foreign companies, what are the countermeasures for local lighting companies in Shenzhen?
Qi Shirong: Shenzhen is also currently developing LED upstream chip industry, such as Century Jingyuan, Fangda, etc., but the current products are not mass-produced. The development of Shenzhen LED industry is mainly concentrated in the middle and lower reaches of the industrial chain. In the next few years, it will be an important stage for the large-scale development of LED technology industrialization and the rapid formation of the division of labor. The Shenzhen Municipal Government has also fully considered this point in its industrial planning and is actively engaged in contact with chip manufacturers. Chip companies will be settled in Shenzhen within next year. This is a boon for LED companies, which will be conducive to the large-scale promotion of the industry, and at the same time play an important role in Shenzhen's industrial clusters with LED applications and packaging as the forerunner.
"Ten Cities and Ten Thousand References": Shenzhen LED International Purchasing and Trading Center, Shenzhen LED Lightscape Design and Innovation Park, China LED Engineering Application Development Center, Shenzhen LED Intellectual Property Alliance and other eight platforms have been completed or are being built. What is the significance of development? How to ensure the "quality" of the eight platforms to maximize its value?
Qi Shirong: The establishment of the Shenzhen LED Industry Federation is in line with the Shenzhen Municipal Government's strategic plan for vigorously developing the LED industry. The rapid development of the LED industry will become stronger and stronger with the preparation and completion of these eight platforms. Promote the favorable conditions and industrial environment for the rapid development of the LED industry. The eight platforms will build an important LED trading platform, design creative platform, technology research and development platform, standard testing intellectual property platform, industrial agglomeration platform, public information service platform, financial service platform and market development platform. With the completion and operation of these eight platforms, the scale of LED industry in Shenzhen will reach 13 billion in 2015. In 2020, Shenzhen LED industry will achieve the goal of occupying 40%-50% of global industry. By then, Shenzhen LED industry will be in technology, Market, design and cost take advantage.
"Ten Cities and Ten Thousands of References": At present, the pilot cities of "Ten Cities and Ten Thousand Cities" are competing for each other. As one of China's independent innovation industry bases, Shenzhen will be the legendary "Shenzhen Speed".
Qi Shirong: The Shenzhen Municipal Government attaches great importance to quality in the implementation of LED demonstration projects, with “emphasis on key points, implementation in batchesâ€, “point-and-line combination, high starting point constructionâ€, “encouraging innovation, training excellent and strongâ€, “government The example, the participation of the whole people, the “construction system, and the formation of standards†are the implementation principles. By 2012, the non-trunk road lights and tunnel lights in Shenzhen will basically complete the LED lighting renovation. The new non-main roads and tunnel lighting will all adopt LED lighting. Shenzhen Metro Platform All the cars are illuminated by LEDs. By 2015, the main road lights in Shenzhen will basically complete the LED lighting renovation. The Shenzhen Convention and Exhibition Center, the main stadium of the Universiade and the landmark buildings will be built into LED lighting projects with distinctive Shenzhen characteristics.
This year, Shenzhen has implemented the first batch of LED lighting product demonstration projects in the Convention and Exhibition Center, Tangming Road and Science and Technology Park High-tech Zone. Through the implementation of the demonstration project, in 2010, the output value of LED-related industries in Shenzhen reached more than 28 billion yuan, forming a market of more than 10 billion. "Shenzhen speed" is also based on sufficient practice. We will step out of Shenzhen's own rhythm in promoting LED semiconductor lighting projects.
Text / reporter Wang Wenjuan
Personal profile: Yan Shirong, is currently the executive vice president and legal representative of the Shenzhen LED Industry Association. He is also a director of Shenzhen Chijian Investment Consulting Co., Ltd., executive director of China Electronics Chamber of Commerce, executive vice president of Shenzhen Electronic Chamber of Commerce, director of China Communications Enterprise Association, and deputy director of China Communications Enterprise Association Value-added Services Committee. He was the first young technology expert in Shenzhen. Bank of China Group Awards." 
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