LED lighting industry in the era of new media

Big data derives from the Internet industry's media assessment indicators will gradually replace the traditional media value assessment method with television ratings as the core, become the main new parameter for customers to measure the value of media communication, led media industry also needs to keep up with the pace of the Internet, at the same time As customers put more budgets into connection with roi (return on investment), the launch of led media must be measured more accurately, and there must be a database of marketing communications values ​​exclusively for led media.

The pandora box of the industry reshuffle led media industry has been opened, there will be more from other media industries, especially the strength of the print media industry will enter the led market, and bring led media market to further mergers and acquisitions , And with it led to further changes in the LED market structure, forming a completely different market trend than before.

With the addition of new external forces, the saturation of the resources in the first-line market and the continuous sinking of customer marketing channels, the second-tier and third-tier markets will become the main focus of the led media market in 2014.

The multi-screen integration customers will further deviate from traditional outdoor media in the value orientation and use of led media. They will also develop their creative, interactive, and mobile communication devices. Traditional delivery methods will become increasingly difficult to meet the needs of customers. The real use of led media will gradually shape and promote the definition of led media in Chongqing.

New technologies are used extensively as the media with the highest content of science and technology in the field of outdoor media. New technologies have always been the driving force behind the development of led media. In particular, interactive connection technologies with mobile internet terminals and interactive technologies with consumers will be used extensively. In the customer's delivery process.