Freescale Technology Forum China stands in Shenzhen grand opening

April 30, 2024

On May 20th, 2014, Shenzhen – Freescale Semiconductor (FTF) China hosted by Freescale Semiconductor opened in Shenzhen. This is the fourth time this forum has been held in Shenzhen.

At the opening ceremony of the forum, Gregg Lowe, President and CEO of Freescale, who came to China to attend this forum, gave a keynote speech focusing on Freescale's vision of a new smart and connected world integrating big data, security and cloud computing. . Other members of Freescale's senior leadership team also demonstrated how devices and devices supported by Freescale's microcontrollers, sensors, analog devices, and networking solutions bring the Internet of Things (IoT) to people's lives. in.

Freescale President and CEO Gregg Lowe

Freescale President and CEO Gregg Lowe

“Since 2005, the Freescale Technology Forum has become an important platform for innovation, demonstrating the best results in the embedded design world.” Gregg Lowe said, “We are very happy with our partners and customers this week. Gather in Shenzhen to share the future of our industry."

The FTF will include a technical demonstration of a total of 80 booths and more than 110 hours of technical training courses covering key areas such as automotive, consumer electronics, healthcare, industry, networking, smart energy, and software and design services.

The Freescale Technology Forum is dedicated to driving innovation and collaboration and has become one of the most comprehensive embedded ecosystems in the industry. The forum has been well received by developers around the world and has attracted nearly 60,000 participants worldwide since its inception in 2005.

Voice from this FTF

· In 2010, the number of connected devices exceeded the global population. It is predicted that by 2020, there will be 50 billion devices connected to the network, and by 2025, this number will reach one trillion.

· “Our five product divisions focus on the strengths we have as a leader in embedded processing solutions. And more than 80% of our sales come from our products with market position first or second.” Said Carl CEO Gregg Lowe.

· “We are seeing a series of innovations that are replacing simple electronics and connectivity in buildings and homes, and smart buildings and smart homes are becoming a reality,” said James Bates, senior vice president and general manager of analog and sensors at Freescale.

· "Our KineTIs KL03 is the world's smallest, most energy-efficient, ARM-based 32-bit MCU. It is 35% smaller than comparable ARM core-based 32-bit MCUs." Freescale Senior Vice President and Microcontroller General Manager Geoff Lees said.

The world's smallest, most energy-efficient, ARM-based 32-bit MCU Kinetis KL03

The world's smallest, most energy-efficient, ARM-based 32-bit MCU KineTIs KL03

· “The Freescale Technology Forum allows you to think in a more open environment. We are happy to share it with you and witness the changes that make your innovations make our world smarter.” Freescale Brandon Tolany, senior vice president and chief marketing officer, said.

A compelling innovation showcase – making the world smarter, safer and more environmentally friendly

Orcam helps the visually impaired to “see” the light – this is a wearable camera supported by Freescale's i.MX processor that can be worn on any pair of glasses. The camera can determine what the user is looking at and provide the information to the user instantly via the bone conduction headset. For example, if the user wants to cross the road, when he/she points in the direction of the traffic light, the camera will inform it of the color of the traffic light it recognizes.

According to estimates by the World Health Organization, there are 246 million visually impaired people around the world who cannot easily interact with the world around them.

Wearable camera supported by Freescale i.MX processor

The Goji Professional Oven uses Freescale's RF technology to complete the cooking of the fish without the ablation of the ice - a revolutionary product that dramatically reduces the time required to cook food compared to traditional methods. Improve cooking efficiency with the same delicious taste. This is a radical change in the way food is thawed, boiled, roasted and baked.

VoiceLive3 creates a powerful three-in-one dynamic loop - the ultimate 3-in-1 professional performance system for vocals, guitars, and phase loops. It uses Freescale's i.MX application processor and digital signal processor to deliver the perfect music with next-generation harmonic processing technology, sound and sound quality.

VoiceLive3

Freescale IoT Gateway Platform Accelerated Service Deployment - The IoT Gateway Platform is a flexible hardware platform built with Oracle and ARM, equipped with multi-party software to support the secure delivery of IoT services to end users in homes, businesses or other locations. This supports the rapid deployment of a large number of innovative services for the Internet of Things.

Freescale has helped BYD “Qin” become China's best-selling new energy vehicle – BYD “Qin”, which was unveiled at this forum, has been launched in China last December and has quickly jumped to the best-selling list of new energy vehicles. It is a new second-generation dual-engine dual-mode model independently designed and developed by BYD. With 1.6 liters of fuel consumption per 100 kilometers, acceleration time of 5.9 seconds from zero to 100 kilometers, and remote control driving, panoramic imaging and other industries The leading electronic configuration has been favored by the market. The “cloud service” installed on “Qin” realizes the remote control of the vehicle by integrating the 3G network. The mobile terminal can remotely reserve the air conditioner, unlock and lock the vehicle, locate the vehicle and query the running status of the vehicle.

New second-generation dual-engine dual-mode model

Symposium on the hottest topics in the industry

“Expanding cooperation and ecological systems to lead the Internet of Things revolution” – The Internet of Things is rapidly developing on a global scale and contains huge market opportunities. The seminar will be hosted by Mr. Zhang Huanlin, General Manager of Marketing and Business Development of Freescale Asia Pacific. Four executives from Oracle, Microsoft, Advantech and Goldtech will gather to discuss the hottest intelligence. Life, and discuss multi-field cooperation, IoT development trends and future prospects, and prepare for the Internet of Things revolution.

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