Difficult to control UltraBook price reduction during the year

According to media reports in Taiwan, recent notebook makers have stated that the price of Ultrabooks will not be able to come down until at least 2013, especially to the mainstream of $599 to $699.

Although the ultrabook will become the trend of future notebooks, this point has been widely accepted by manufacturers, but at present no one is willing to attract consumers by price cuts. The cost of upstream components determines the price of ultrabooks. Currently, the ultrabook market has not yet reached a scale. Therefore, the cost of parts and components can hardly fall to a level acceptable to the general public.

The report pointed out that the price of SSDs on Ultrabooks is 10 times more expensive than that of traditional HDDs. The cost of customized ultra-thin panel and components is not comparable to that of notebooks. With the efforts of major manufacturers, the average ultrabook price in the second quarter of this year can be reduced to 799 US dollars. However, notebook manufacturers will still balance the sales and costs during the year.

At present, in addition to Intel's ultrabook, there will be AMD's UltraThin, which will be available this quarter. Both are ultra-thin, long-life and high-performance laptops.