Apple's new product is cold in the market Analyst: lack of revolutionary change

August 29, 2022

[Global Scientific Reporter Li Zongze] According to Taiwan’s “China Times” reported on March 22, Apple launched a lower-priced new iPad and two red iPhone 7 series on the 21st. As of now, the market’s reaction is lukewarm. Wall Street analysts believe that Although Apple has added new features for new products, it lacks "revolutionary changes."

Apple will reduce the price of the new 9.7-inch iPad to US$329, which is 70 US dollars cheaper than the iPad Air 2 with the same specifications. It is hoped that it will be able to buy a weak iPad for sale.

Simona Jankowski, an analyst at Goldman Sachs, said that Apple's bid to lower iPad prices from US$399 in iPad Air to US$329 would help Apple “to increase market share and effectively compete with lower-end products.”

As for the red special editions of the iPhone 7 and 7 plus, Kowsky believes that “taking into account that China’s demand for the new color iPhone may increase, it will bring a mild positive effect to iPhone sales.”

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