Liang Di Lighting Li Peihui: superb from the persistence (Figure)
——Interview with Li Peihui, General Manager of Zhongshan Liangdi Lighting Co., Ltd.
For 15 years, it seems short and long for life. Can anyone guarantee that in the long river of life, these 15 years will not flow silently from the fingers like fine sand? For Li Peihui, these 15 years have used hard work and wisdom to lay a solid foundation for Liangdi Lighting from small to large. Undoubtedly, Li Peihui’s entrepreneurial spirit is praiseworthy, Liangdi’s growth and development are of concern. So, what kind of useful things can we understand from Li Peihui’s strategic thinking?
Recently, our reporter interviewed Li Peihui, general manager of Zhongshan Liangdi Lighting Co., Ltd.
Fight with peers
This is an era of wealth creation.
In the early 1990s, the wave of reform and opening up swept across the southern coastal cities. Business seems to be a trend. The Chinese used their own tender hands to realize the lofty ideal of national manufacturing. At the age of 23, Li Peihui, a hot-blooded man from Xiaolan Town, Zhongshan City, founded Hongda Electric Appliance Factory in 1992 with thousands of dollars in his pocket. He started his lighting lighting business with his lighting accessories. course.
In the early stage of the venture, because the initial investment was not large, the matter was to be done by Li Peihui himself. Design, procurement, signing, and delivery, each link must be personally experienced. It is for this reason that Li Peihui has become an expert business owner in the future.
Entrepreneurship requires sweat, but the development of an enterprise requires an entrepreneur with insight into the market. In 1995, Li Peihui discovered that the craft table lamp on the market was suddenly popular. He kept a close eye on this business opportunity. In addition to doing ceiling lamps, wall lamps and various plastics, electroplating lighting accessories, etc., the focus was on the development of the table lamp, and the style of the accessories continued. Innovate, make money with styles, and fight with peers. Li Peihui also earned the first gold in the lighting industry during this period.
After 1999, the table lamp market continued to rise, and the unprecedented scene of F. The process table lamp began to be replaced by the eye-protection table lamp. Li Peihui quickly grasped this change and turned the strategic focus from the production of the table lamp accessories to the eye-protection table lamp. The production of accessories and the continuous extension of the product line.
However, in the case of shopping malls in 2001, the low-altitude price of the table lamp market has fallen and fallen, and the survival of accessory companies has become more and more difficult. Faced with this situation, Li Peihui, who worked for one day, returned home after work. He counted that he had been manufacturing accessories since 1992 to 2001. When he saw his own products, he assembled and put on trademarks in others’ hands. When selling to all parts of the country, my heart is not a taste. In particular, the complete range of his accessories in recent years has completely reached the mature conditions for assembling a table lamp without leaving the factory. The more he feels that this is not a long-term solution, the idea of ​​making a brand himself is born: If someone else is doing a wedding dress, why can't they make their own brand?" To do it, he decided to open a company specializing in home lighting in the second half of 2001.
In 2002, on a sunny day, the brand of “Zhongshan Liangdi Lighting Company†was officially hung up, which replaced Hongda Electric Appliance Factory. This listing marks the beginning of Li Peihui’s entrepreneurial process. The road to brand management.
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