Zhejiang Zhengtai Construction Appliance is making great strides
Zhejiang Zhengtai Construction Electric Appliance Co., Ltd. is one of the four pillar industries of Zhengtai Group. It is also the only leading enterprise in the field of building electrical appliances that has been identified as the “National Housing Industrialization Base†by the Ministry of Construction. Its leading products include electrician, lighting, and intelligence. Four series of small household appliances, more than 1,200 different specifications.
Zhengtai Group is upgrading its industry from electrical appliances to electrical appliances. Although the proportion of construction electrical appliances in the whole Zhengtai Group's business is still relatively low, it has a high-speed growth momentum and its comprehensive strength is at the forefront of the national electrical industry.
Lighting has become an important branch of the electrical industry. Chint has many years of experience in the lighting industry, mainly engaged in commercial lighting such as ballasts, energy-saving lamps, bracket lights, ceiling lamps, downlights, ceiling lamps, grill lights, fire emergency lights, etc. The product was awarded the title of “National Inspection-Free Product†in 2005 (valid for three years).
This year, Chint Group looks at the great opportunity for the rapid development of China's lighting industry and increases the scale of investment in the lighting industry. Zhejiang Zhengtai Construction Electric Co., Ltd. has set up a lighting branch and established its office in Zhongshan, one of the important lighting industry bases in China. In the town of Henglan, the professional manager of the university management professor, Mr. Deng Xianzhuo, is responsible for the project.
Deng Xianzhuo stressed that Zhengtai Group attaches great importance to the development of lighting business. This year, it invested heavily in human resources and capital, and determined to rebuild a dominant brand in the lighting industry. At present, the domestic lighting industry has not formed a pattern dominated by a few dominant brands. There is ample opportunity to grow and develop.
From the overall business strategy, Chint Group is striving for stability and winning, that is, it is not demanding immediate profit, but first seeking market share. Therefore, Chint Lighting can do a lot of basic work in the lighting business with a calm and calm attitude, including supplier cooperation, product quality stability, and market outlet development.
Zhengtai Lighting attaches great importance to the back-end support of suppliers, makes full use of the good conditions of Guangdong lighting industry chain, carefully selects suppliers in Foshan, Zhongshan and other places, strengthens counseling and training for suppliers, participates in their product development process, and helps them improve. The quality level of production, even with funds to support some suppliers, has resulted in a number of loyal suppliers, guaranteeing the quality level of lighting products.
As a company with strong technical background, Chint Lighting pays more attention to the innovation of independent technology. Although some lighting products are processed and assembled by other lighting companies, important components such as ballasts are developed and produced by Chint. Deng Xianzhuo said that Chint Lighting has invested millions of dollars in technology development and plans to complete 15 technical patents in the first half of next year, and the national electrician lighting laboratory is also applying for it. It is expected to be approved this year. At the same time, Chint has paid attention to protecting intellectual property rights and cracking down on counterfeit and shoddy products through legal means.
On the other hand, Chint Lighting has strengthened its training of agents, enhanced their sales capabilities, and strived to continuously improve their profitability. Chint Lighting relies on the original market channels and continuously develops new channels. It has established a market network of 230 agents and more than 500 image stores across the country. The growth momentum is very gratifying. Only Shandong Sanli Group has purchased 13 million yuan. Yuan Zhengtai lighting products. Deng Xianzhuo said that Chint’s goal is: “Be sure to make the lighting business bigger and betterâ€.
While expressing full confidence, Deng Xianzhuo also modestly said that although Chint is already a famous brand, it is still a "newbie" in the lighting industry. It also needs to learn from advanced enterprises in the industry and grow up in learning.
Next year, Chint Group will be listed, when the lighting business will receive stronger financial support, Chint Lighting business will take this to a new level.
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