Smartphone market outlook for the second half of 2013
Over the past six months, the rapid development of the global smartphone market is obvious to all, and in the second half of 2013, the market size may still continue to expand. In the first quarter of 2013, smartphones exceeded the first half of global telephone supply for the first time. According to the IHS report, global smartphone shipments were 712 million units in 2012. It is estimated that the shipment of smartphones will increase to 897 million units in 2013. In the next few years, smartphone shipments will grow at a compound growth rate (CAGR) of 15.8% to 1.1 billion units in 2014, then reach 12 units in 2015, and increase to 1.4 billion units in 2016 ,As shown below. Figure title: Global smartphone shipment forecast (unit: billion) The competition for users among various manufacturers will continue to show up. The mobile phone market is surging. In addition to the fierce market competition, in addition to the price wars, high-end configurations such as dual-core, quad-core, and even eight-core have also become manufacturers to attract users. Common gimmicks. The development of smart phones shows new characteristics, and the frontier positions are gradually shifting to emerging markets represented by China, India, etc .; Quad-core, super-large screen, dual-camera and other configurations have become mainstream; eight-core processors are beginning to emerge. High-end smartphones are slowing down High-end smartphones are experiencing growth bottlenecks. In the past six months, whether it is Samsung Galaxy S4 or Apple iPhone 5, the growth rate of sales has greatly slowed down. This will bring new development opportunities for the development of low-end smartphones. Industry insiders predict that in the next five years, global shipments of low-end smartphones will likely triple. According to estimates by market research agency IDC, the average price of smartphones has dropped from US $ 450 to US $ 375 since the beginning of 2012. IDC predicts that in 2014, in China's smart phone market, products with a price of less than US $ 200 accounted for about 66%. All the signs indicate that as an industry, smartphones have begun to mature, and companies with first-mover advantages have become increasingly unable to obtain excess dividends. In the early stage of market development, high-end smartphone manufacturers occupied the top of the industry chain. Through technology and innovation, they seized market opportunities, occupied most of the market share, and obtained huge profits. However, with the development of technology and market, mobile phone manufacturing is no longer so out of reach, and it is more and more similar to the purchase of PC accessories. Many smartphone manufacturers have started to appear. Although domestic mobile phones are mainly aimed at the low-end market, the performance is already very good, and the price advantage they have already posed a huge threat to foreign high-end smartphone manufacturers. The mid-to-low-end battlefield landscape changes The main driver of smartphone shipment growth is emerging markets. This means that the rapid growth of high-end smart models has come to an end, and the development of low-end and mid-end models is at the time. In recent years, the three major domestic operators have vigorously promoted thousands of Yuan smartphones, and consumers' attitudes toward high-end devices have begun to change. Thousand Yuan smartphones have shown a prairie trend, and their popularity has greatly improved. According to the monitoring data, from the point of view of the price structure of smart phones, the models with the price segment of 2001-3000 yuan and the models with the price segment of 1000-2000 yuan have become the price segments most concerned by users. Corresponding data is that in the first quarter of 2013, smartphones exceeded the first half of global telephone supply for the first time. The reason for this growth is that the mass consumers in the market want to have a reasonable price device, and most of them choose a thousand yuan smartphone. Relevant manufacturers have begun to adjust their market strategies. Samsung Electronics and HTC have been producing mid-range models for a long time. Both companies intend to move the high-end product line closer to the low-cost consumer layer. Samsung Electronics will launch a low-cost version of the flagship product GalaxyS4Mini. , HTC is also developing a mini HTCOne. The high-end mobile phone maker Apple will also launch a cheap version of the iPhone. Processor chip manufacturers have also begun to actively lay out the low-end mobile phone market. Broadcom has recently launched a high-performance entry-level smartphone design quad-core HSPA + processor BCM23550, the purpose is to expand Broadcom's low-end smartphone layout.
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