Smart TV can really change the world?

August 05, 2020

"To live is to change the world!" This is Steve, the former CEO of Apple. Jobs pursued the goal of his life. Jobs did it. The iPhone and iPad successively triggered two revolutions that changed the way of human life. The former successfully reshaped the mobile phone industry, and the latter is subverting the computer industry.

But this is not the end, the author of "Jobs" Walter. Isaacson recorded another Jobs dream, "I hope to develop an easy-to-use TV that will be able to synchronize with all iOS products and iCloud, and users will no longer need to fiddle with the remote control of the DVD player and cable TV."

Jobs' successors are working in this direction. The latest news shows that Apple's smart TV product called iPanel will be put into production in May of this year and officially released in the fourth quarter. Only this time, Apple is no longer a lone traveler. Samsung, Lenovo, Sony, Sharp, and even domestic TCL, Skyworth, Konka, Changhong, Hisense, and many other IT and home appliance companies have deployed their troops in the field of smart TV!

Can smart TV really change the world again?

Remote control, it's time to say goodbye

In the future, we will definitely not use the remote control to watch TV anymore, and the smart voice function can complete various operations such as TV channel change, program query, and web browsing with voice commands

"Turn on", just need a simple password, the TV will automatically turn on, and turn on the voice control function: "I want to watch the news channel", the TV screen will immediately jump to the news channel: "How is the weather today?" ", The TV automatically searches for weather information and presents it on the screen, and prompts you whether it is suitable for travel ... TV allows you to get what you want, even if you just complain that" today ’s mood is not good ", it can also comfort you," relax, do n’t think too much"……

This is not a scene in a science fiction movie, but a function already implemented on a smart TV. Replacing the traditional infrared remote control with voice command control as the main interface for human-computer interaction on TVs is the goal of the concerted efforts of many smart TV manufacturers including Apple.

Just as the iPhone successfully replaced the key operation of traditional mobile phones with touch operation, many smart TV manufacturers believe that the most direct and effective way to detonate the demand of the smart TV market is to select the most "user-operated" link as the breakthrough. .

This change is undoubtedly attractive. Zhang Lei, a Guangzhou citizen who has been busy renovating a new house recently, was very impressed by the salesperson's voice control demo scene in the store. It ’s really a matter of enjoyment to “talk and talk”. The original TV remote control is too complicated, and the menus are layer after layer. Usually the TV remote control is often not found. After a while, how can voice control be convenient? "Zhang Lei is looking forward to the smart TV products that Apple will launch." I have used the Siri voice assistant on the iPhone 4S. It is really fun. If there is such a smart voice assistant on Apple's smart TV, it will be great. "

What Zhang Lei is looking forward to is not just voice control. At the CES show in the United States earlier this year, many manufacturers demonstrated smart TV products that could be controlled with gestures. By capturing the user's facial information through the built-in camera of the TV, the intelligent system can not only push the video content or information information that matches the user's personal viewing habits to the screen according to the user's preference, but also switch according to the user's gestures and actions Channels, adjust volume, browse the web, view files ...

Just like the Nintendo Wii and Microsoft Xbox 360 Kinect suits that have been hot in the home market in recent years, motion capture technology will also become an important direction for smart TVs to transform their control methods, and along with voice command control, to traditional remote controls Start a revolution.

"In the future, we will definitely not use the remote control to watch TV again," said Jian Zhimin, deputy general manager of Hisense Multimedia R & D Center. The intelligent voice function can complete the TV channel change, program query, network browsing and text input by using voice commands. A variety of operations, and even simple conversations with each other. In addition to gestures, face recognition and other interaction methods, it can also turn mobile phones and tablets into remote controllers for smart TVs, enabling cross-screen control and content sharing between different devices. "The content of the TV can be synchronized to the mobile phone or tablet, whether you are in the toilet or lying in the bed, you will not miss the TV program you want to watch."

Playing TV is the charm

Openness is the biggest feature of smart TVs. Consumers do n’t need to change TV sets frequently, they can upgrade and upgrade as long as the software is updated. Every home TV is personalized

In Zhang Lei's new home essential appliances purchase list, the words "a 42-inch or 47-inch smart TV" are striking. But not long ago, Zhang Lei and his wife disagreed on the question of "whether it is necessary to buy a TV".

"My wife does n’t think it ’s necessary to buy TV, because we have n’t watched TV for a long time. Now the content of TV is too monotonous, so many TV stations can only watch passively. No. So we prefer to use laptops or iPads to watch TV series and movies online. We can also browse the web while watching TV, swipe Weibo, and play games. My wife doesn't think it's necessary to buy a TV for decoration. "Zhang Lei said.

In fact, there are not a few consumers like Zhang Lei and his wife who are far away from TV. An eight-month survey conducted by Hisense Group on TV shows that more than 65% of young people no longer watch TV. People who watch TV are getting older, fewer and fewer, and more and more picky. Not only China, a mobile media consumption study of InMobi, an independent mobile advertising network involving 20,000 respondents in 18 countries, shows that consumers now spend more time on mobile terminals than TV.

A series of survey data made the TV industry, which used to be a home entertainment center, feel unprecedentedly embarrassed and nervous, and the voice of "TV is dead" was heard. How to re-attract consumers who are addicted to personal smart terminals such as smartphones and tablets to TV sets is a serious issue facing domestic and foreign color TV manufacturers. At present, TV manufacturers have basically reached a consensus, that is, smart TV. Give the TV more functions and more intelligent applications to promote the transformation of a single "watching TV" to "playing TV".

There is still some disagreement on how to play smart TV. Lenovo CEO Yang Yuanqing believes that smart TVs are larger computers, but Li Haiying, vice president of Skyworth Research Institute, does not agree with this view. He believes that "smart TVs are personalized TVs whose user functions can be increased or decreased as needed."

However, what different manufacturers can basically reach a consensus is that in addition to the basic functions of watching TV programs, smart TVs are also equipped with a powerful operating system, a built-in open platform, support for multimedia applications, access to the Internet, and connection to TV application stores. , Users can install and uninstall a wealth of third-party applications, and can achieve voice, touch, gestures and other human-computer interaction methods, and with mobile phones, tablets and other personal intelligent terminals to achieve interoperability.

Li Haiying said that openness is the biggest feature of smart TV. First of all, consumers do not need to change TV sets frequently, and only need to upgrade the software to upgrade TVs. Secondly, TVs are no longer stereotyped. They like to play games, brush Weibo, watch videos, or shop online or chat online. , You can install the corresponding software according to your needs, each home TV is personalized. "This has changed the ecology of the television industry. In the past, what kind of TV we developed and produced was what consumers used. Now we need to ask consumers what they need and then produce a TV that meets their needs."

Fighting applications, lack of exclusive development

The Android system currently used on smart TVs has hundreds of thousands of applications, but most of them are developed for smart phones and tablets, which is quite different from the needs of smart TVs.

At noon last Saturday, Guangzhou Gome Victoria Plaza store, over 60-year-old Guangzhou citizen Li Zhengming experienced the functions of smart TV video on demand, somatosensory games and other functions, but he did not immediately place an order to buy a machine.

"It's fun to play with these things, but now there are only two of me and my wife at home. It is estimated that it is difficult to play around with our own thinking." There are also concerns about the full-time housewife Tian Aifang who lives in Panyu. Technology stuff is a little "fear", "Smart TV? It's hard to understand."

In this regard, Li Tiejun, the chief security expert of Kingsoft, said that the application of smart systems in terminal devices such as mobile phones and tablet computers is relatively more mature, but TVs, as devices used in the living room, have their unique use methods and specific user groups. The use of panning mobile phones and tablet computer systems is not suitable for smart TVs, but may make it more difficult for users to get started.

Jian Zhimin also mentioned that the use of smart TVs should be fun, but this fun should not be too complicated, it needs to be based on simple operations, so it will be adjusted in the development of some functions. "According to the characteristics of large TV screens and inconvenient input, we have developed an application called" Onlookers ", which can more easily share videos, including the TV programs being watched."

However, it is difficult to get started, and the human-machine interface is not intuitive enough. It is only one of the problems that smart TVs need to solve at this stage. For smart TVs to be truly "played" by users, whether the tailor-made applications are rich enough is the more important issue.

During a trial experience at multiple color TV brand counters in Suning Electric Guangzhou Zhengjia Store, Nanfang Daily reporter found that in almost all brands of smart application stores, there are only about 100 applications available for users to choose from, which simply did not reach some manufacturers. Thousands of declared models have a huge gap compared with tens of thousands of applications on mobile phones and tablets. Moreover, there are fewer fine TV applications, many of which are "TV copies" of mobile phones or tablets.

He Ziyi, the TV APP project manager of Samsung Electronics Online Business Department, said that although the Android system currently widely used on smart TVs already has hundreds of thousands of applications, most of them are developed for smartphones and tablets, and the application development direction is mainly for the office. There is a big difference between personal entertainment and TV, which is mainly placed in the living room for the whole family.

Therefore, applications for smart TVs need to be developed by more manufacturers in order to truly make "playing TV" a reality. "For example, in the living room there will be a lot of needs for interaction with the elderly and children. Smart TV applications should have more content in this regard. And the resolution of the TV is mostly 1920 × 1080, which is much higher than mobile phones and tablets, related applications. It also requires exclusive development. "

Not only that, but it is different from the traditional TV that only receives the fixed channel content through the TV signal. Smart TVs generally have Internet attributes, and the resulting information security issues will also be tested. Especially in the case where most of the smart TV products on the market currently use Google's Android system, its security risks deserve high attention.

In this regard, Li Tiejun said that although there are more than 200,000 virus samples per day on smart phones, only 1,000 virus samples can be monitored by smart TVs, but consumers still need to be alert to hidden security risks of smart TVs, "including downloading software, There are risks in the process of applying cloud services, etc. Some applications are implanted with harmful programs that have been disguised, such as stealing personal bank account information when users make TV shopping, and for example, obtaining the location of the TV through the 3G chip of the TV. As a result, the privacy of the user's family is leaked, etc. "

Li Tiejun recommends that smart TV users download software from official app stores as much as possible, rather than downloading it from third parties, to reduce the possibility of encountering malware.

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