Samsung's AR equipment will be a highly integrated artificial intelligence and augmented reality?

September 30, 2021

It has been 2 years since the first generation of Gear VR was released. In the middle of this year, Samsung updated its Gear VR. Unfortunately, Note 7, which was able to become the best partner of the fourth-generation Gear VR, was caught in an “explosion” and was recalled by Samsung. This not only made Samsung's plan to attack the iPhone 7 preemptively, but also caused the company to suffer a loss of billions of dollars.

Even so Samsung has not changed the rhythm of releasing new products, the Samsung Galaxy S7 Edge has been replaced by a shell, and it is on sale. With the urgency of MWC 2017 (Mobile World Congress), Samsung will release the Galaxy S8 at MWC according to the past rhythm. Of course, in addition to the new generation of flagship phones, Samsung seems to be interested in updating the Gear VR and demonstrating the Samsung AR prototype.

Samsung: AR has more commercial potential

Sung-Hoon Hong, vice president of Samsung Electronics, said: "Samsung is building two engines for VR. We have improved the rendering engine - the new Gear VR is coming soon." But he didn't confess too much about the new Gear VR. . Instead, he talked a lot about Samsung's future thinking about AR.

According to Hong, AR technology is divided into four levels, and Samsung is targeting the third level: allowing users to interact with virtual images in the real world. This is the same as the Pokemon Go game, where players can find and capture Pikachu in the grass, but what Samsung wants to do is that the world is virtual – not just Pikachu, but even the grass hidden by Pikachu is virtual. . This allows the player to move the grass away to capture Pikachu more easily.

"For Samsung, the three cutting-edge technologies of AI, VR, and AR are new challenges we face," Hong said. "We intend to apply the technology of HoloLens and Magic Leap to our AR."

What is Samsung's AR device? Perhaps a high degree of integration between artificial intelligence and augmented reality

Hong Classification of AR Technology

Samsung is developing a new "light field engine" that can project holographic projections in the real world, and these holographic images can be "touched" by the experience. Hong believes that AR technology is “easier to commercialize” – this coincides with Apple CEO TIm Cook. Although he repeatedly stressed that the technology is still under development, according to Samsung's plan, the technology will be officially unveiled at the MWC in Barcelona in February 2017.

When Samsung enters, the timing is right.

Samsung is currently looking for potential partners for this project, including the Magic Leap mentioned above. However, Magic Leap has recently fallen into the negative news. It is reported that their patent, fiber optic technology, failed to meet expectations and could not achieve the results shown in their demo. It seems that because of these reports, Magic Leap's vice president of PR, Andy Fouche, resigned, and Rony Abovitz "crazy screens" on his Twitter, indicating that their products are already under development.

What is Samsung's AR device? Perhaps a high degree of integration between artificial intelligence and augmented reality

Abovitz Twitter Original

Hong is still not sure whether Samsung has had a formal exchange with the potential partner company on the AR project. What we know is that Gear VR is the result of the cooperation between Samsung and Oculus. For Samsung, it makes sense to develop and improve its own "Google Glass." Samsung is actively developing artificial intelligence on its own mobile phones, hoping that personal assistants can become our help in the virtual and real world. It's a bit like Siri, but it's more powerful than Siri.

Hong gave an example, such as he wants to buy a gift for his wife. According to Samsung's ideal situation, it should be like this: he opens the phone to tell AI, and then the technology analyzes itself, spontaneously opens the app and selects nearby stores, then lists nearby gifts for selection - throughout the process No need to use the data of the phone. The idea is crazy, but when AI and AR technology work together, the idea is even more crazy. Hong said he can get reasonable advice through AI and then use his AR equipment to buy gifts.

However, the current situation is that VR devices have not been accepted as large-scale as smartphones of the year. With a wider range of commercial applications, AR is more difficult to implement than VR. Although HoloLens, which is currently being developed by Microsoft, has been sold to developers, its price of $3,000 is not close to the people. This technology is still limited to more professional or niche areas. There is no doubt that this technology is revolutionary, but how long it takes for the entire market to develop is unknown. However, Titanium Geek believes that once more companies, especially companies like Samsung, invest money and people to research and develop equipment, the situation in the entire market is likely to change.

Once Magic Leap is once again pushed to the forefront, even though the detailed process of Samsung AR technology development has not yet been announced, Samsung's layout in this field has already begun, which makes us look forward to seeing Samsung at MWC 2017. A prototype of AR technology.

This article refers to information sources such as Tech TImes, Wearable, and the map comes from the network.

Dog Training Transmitter

Dog Training Transmitter,Vibration Training Collar,Remote Control Vibration Collar,Rechargeable Dog Shock Collar

Elite-tek Electronics Ltd , https://www.aetertek.ca