LED replacement of traditional luminaires is just around the corner
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In 2012, the manufacturers engaged in the LED industry have different degrees of experience. Generally speaking, manufacturers engaged in LED lighting feel a chill, the growth of sales volume and the rate of decline in sales are not proportional, although the price has reached the cost edge. The quality does not lose to the international manufacturers, but it is not sold, resulting in more inventory, the company's financial constraints, the opposite market sales of lighting distributors, the proportion of LED sales continues to grow, and profit growth of 50% per year, which represents what? There is only one fact that the focus of LED lighting is not on manufacturing, but on the path.
Alternative traditional luminaires are just around the corner for LED lighting in the future
There are not many manufacturers of bulbs in the world, and many manufacturers of bulbs do not directly produce lamps. Most of them are looking for other manufacturers to cooperate with different styles of lamps. Finally, the shelves are available for consumers to buy, so it can be found that this is a The business form of an equilateral triangle. 
However, in the period of LED lamps, it can be found that the commercial type has changed to an inverted triangle. Because the LED production capacity continues to be oversupplied, the traditional division of labor is no longer seen. The LED packaging factory or the LED chip factory has invested in lighting companies to reduce costs by mass production. Manufacturers who have entered the market or are taking advantage of the channel have entered the field of LED lighting by means of original equipment manufacturers (OEMs), which has led to a rapid increase in the number of manufacturers of light sources and LED bulbs. A research institute predicts that the lighting path will be LED manufacturers' decisive battle points. 
The other 50% is usually owned by local lighting factories or lighting brands, while the traditional lighting focuses on the manufacture of the lamp housing. The advantages of the traditional lighting factory are the design of the lamp frame and the mold opening, compared with the newly entered manufacturers. The cost has already been amortized, and a small mold cost can be saved on the luminaire.
In addition, the mastery of the channel is also an important advantage for the traditional lighting industry. The main reason is that many architectural or lighting standards are based on regional procurement, and local manufacturers have geographical advantages; now LED manufacturers are carrying huge Capital and technology have entered the field of lighting. For traditional lighting factories, large manufacturers are rushing to bid in the form of price hikes, which is a major injury to traditional lighting factories, because many traditional lighting factories do not have the financial and technical support of large groups. Therefore, when the price of LED lamps continues to be chaotic, traditional lighting factories will cling to the channels and end customers, because they provide all the light sources for traditional lighting factories, not just LED lights, the main choice It is a match with the needs of customers or design.
The LED lighting market is now dominated by alternative markets. If it is based on replacement, LED luminaire designers must first understand the capabilities of traditional lighting sources. The brightness and price ratio of incandescent lamps is about 350 lm/$, the brightness and price ratio of power-saving bulbs are about 200 lm/$, and T8 fluorescent lamps are about 1,000 lm/$. It is necessary to have a concept. The luminous efficiency of the traditional light source will not improve any more, and the luminous efficiency of the LED lamp will increase by 3 to 5% per season, and the price will fall by 10% per season, representing the lm/$ of the overall lamp. The proportion of the season is 16%. 
Because it is an alternative market, when the lm/$ of the traditional luminaire and the lm/$ of the LED luminaire are consistent, the LED illuminator can replace the luminaire of the traditional light source, and the brightness and price ratio of the current LED luminaire At 80lm/$, there seems to be a lot of room for improvement, so the goal of LED lamps is to improve the luminous efficiency of LED lamps and reduce the price of LED lamps. In addition, government subsidies are also a priority, because the total cost of lighting also includes electricity bills generated in the next three years, and different regions will have different electricity tariffs, which is why LED lighting has different penetration rates in different regions.
Accepting emerging channels/marketing methods, LED lighting production value growth can be expected
Looking forward to 2013, new manufacturers entering the LED lighting industry must learn to use emerging channels such as the Internet or word-of-mouth marketing if they want to master the channels of the lighting market; traditional channels will win with service and intensity, online shopping and word-of-mouth marketing. It is a good way to break through existing channels, especially word-of-mouth marketing. As the LED light source is a new product, coupled with TV media, policy encouragement or environmental awareness, consumer acceptance is very high, but because of the quality of the LED light source on the market, the consumer is deterred, if there is a word of mouth or celebrity The recommendation is believed to cause a buying whirlwind.
On the other hand, LED light source manufacturers must give up the thinking of the electronics industry. LED light source manufacturers are mostly from the semiconductor or electronics industry, with strict quality concept and research and development spirit, but the lighting industry customers are mostly lighting designers or architects, the definition of light is different. Although it is defined as an energy, it is easy to quantify it by numbers. This is the way that many electronics industry companies like it. It only defines specifications and measurement standards, regardless of the actual installed effect. However, the lighting industry is accustomed to seeing the effect of the actual light source. Therefore, in order to master the lighting industry, relevant personnel must add aesthetic and spatial concepts, and these cannot be quantified by numbers.
LED lighting has become a trend and trend, hawkers at the intersection, elders in the home or TV topics are discussing LED, LED lighting is unstoppable. However, at this stage, the LED industry has entered an integration period. This is actually a good phenomenon. After all, since 2011, the LED industry has been in a downturn for some time. Although it is expected to use the low-cost direct backlight to pull up the overall demand in 2013, LED lighting is only It is the focus of the future.
According to Royal Philips' 2012 Q3 earnings report, LEDs account for only 25% of total revenue, but will increase to 50% in 2015. This shows that LED lighting still has a large market.
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