Haier leverages the Expo to contribute to environmental protection and build a low-carbon livable city

May 10, 2019

As the first architect-led venue in the history of the World Expo, the London Carbon Case Zero Hall was officially opened on May 5th with the attention of thousands of people. The most striking feature of the museum is the new energy-saving and emission reduction enterprises. Energy technology has been combined to become the first zero carbon dioxide public building in China. In addition, a large number of new environmental protection measures and environmental protection technologies are also emerging in the Expo Park. Suzhou Creek, environmental waste bins, zero exhaust emissions, solar energy, energy-saving lamps and green elevators have become the six key environmental keywords related to the Expo. At the same time, the interaction between enterprises based on the low-carbon concept and the Expo has also become a highlight in the process of hosting the Shanghai World Expo.

In the international context of promoting sustainable development, as the “green benchmark” for the global home appliance industry, Haier has long been committed to becoming an advocate and explorer of the harmonious green consumer relationship between customers and society, in order to become a better living place for consumers worldwide. The service provider aims to make all-round efforts in green environmental protection for the three aspects of green products, green enterprises and green culture. The comprehensive and in-depth cooperation between Haier and the World Expo is a comprehensive reflection of its low-carbon and environmental protection concepts.


Expo New Zealand Pavilion drives Haier's “low carbon wind”

The theme of this World Expo is “Better City, Better Life”. Yang Xiong, member of the Shanghai World Expo Organizing Committee and deputy mayor of Shanghai, has emphasized that “green, environmental protection and energy conservation” will be an important field and content of the Expo.

The New Zealand Pavilion with the theme of “Nature City: Living between Heaven and Earth” is undoubtedly a successful example of the integration of cities and nature around the world. It is a multi-faceted interpretation of nature, humanity, and so on from the perspectives of economy, technological innovation, and lifestyle. Grace, to convey to people the quality of modern urban life based on nature and environmental protection. Therefore, the cooperation between Haier and the New Zealand Pavilion has become an important measure for China's international companies to show their "low carbon stance" to the world.

Mr. Philip Carmichael, President of Haier Asia Pacific Region, said: "This cooperation with the 'Nature City' New Zealand Pavilion will bring more inspiration and reference to Haier's green innovation and open up for Haier's green innovation application. A broader approach to creating the conditions for better meeting the global consumer demand for a green ecological life."

The Expo will raise the concept of low-carbon and environmental protection to a new height in the minds of the Chinese people. Through the sponsorship of the New Zealand Pavilion, Haier has carried out the “urban environmental protection” concept of the Expo and its low-carbon process in terms of products, markets and corporate culture. The perfect integration has injected a strong traction for the comprehensive arrival of China's “low carbon era of urban appliances”.


In response to national policy, Haier leads green change

During the two sessions this year, Premier Wen Jiabao’s "Government Work Report" listed the development of low-carbon economy for the first time as one of the government's key tasks this year. At the Copenhagen conference, the Chinese government solemnly promised to the world that by 2020 China's unit GDP carbon dioxide emissions. 40%-45% lower than in 2005.

The opening of the World Expo has made low-carbon become a popular trend. People will pay more attention to a healthy, comfortable and humane home environment. As a result, the concept of low-carbon and livable urban development is naturally highly respected. . In order to comply with this trend, the home appliance industry, which shoulders the burden of energy conservation, has already begun research and development and promotion of environmentally friendly products, and applies the low-carbon concept to actual products.

As early as August 2008, Haier had provided more than 60,000 pieces of green products for the Beijing Olympic Games, including natural refrigerant refrigerators, solar air conditioners, washing machines without washing powder, and silent refrigerators, which were appreciated by Greenpeace. In June 2009, Haier won the “Green Enterprise Award” issued by the US “Business Weekly”. The selection committee believed that Haier, as a pioneer of the new generation of energy-saving appliances, is committed to building China’s first green brand and striving to make civilians of energy-saving and environmental protection technologies. Made a significant contribution to China's green transformation.

Nowadays, in order to meet the green living needs of consumers around the world, Haier integrates global resources design and develops a series of environmentally friendly home appliances, such as Haier Air Conditioner, Haier Fluorine Freezer, Haier LED Light, Haier No Washing Powder Washing Machine and Haier Die Card LED. TV, etc., this series of environmentally friendly products and a complete set of energy-saving home appliances solutions represent Haier's strong belief in building a low-carbon livable city as the world's first brand.

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