E-commerce actively preparing for double 11

Compared with the previous Golden Week of the previous year, this year's National Day Golden Week holiday can only be described as "cold". Whether it is flat-panel TVs, refrigerators, air conditioners or washing machines, the overall sales are far less than in previous years. E-Commerce Golden Week is in cold weather, but in the face of the upcoming Double 11 Singles Festival, it once again ignited the hope of e-commerce companies that e-commerce companies have reinvested in the promotion of the Singles Festival. They want to “carve up” the wallet of consumers. .

E-commerce actively preparing for the double 11 eleven promotion after the war, Jingdong Mall once again shot Singles Festival, and quite some "bloody in the end" of the taste. The author noticed that on the page of JD.com, “Desert Storm” was a notable event for the "Full-time department store full of 5 pieces free of singles, and 299 yuan of gift certificates for 299 yuan." 10 billion yuan to send 50 million gift certificates." From LCD TVs, mobile phones to lifestyle products, the "Desert Storm" campaign includes a wide variety of promotional products.

Suning will launch the marketing campaign in advance with the store's collaboration and e-commerce. November 9 began to launch "3 days and 3 nights of super 0 yuan purchase", the online common promotion methods, synchronized to the offline. Based on the normal promotion price, more than 1,700 physical stores in the country can purchase less than 300 yuan of life appliances, 3C accessories, water purification equipment, how much to buy back, rebate can be used to purchase large appliances and mobile digital computer products. Suning Tesco will include one million SKU department store merchandise into “0 yuan purchase,” which will be Suning’s most extensive product offering, the lowest threshold, and the most aggressive promotion.

Gome Online Mall has launched the "November 1-30, the whole network base price new coordinates, low prices and promote the enjoyment" of promotional activities.

Tmall Mall promoted the "50% Off" Promotion Campaign, announced the 11/11 shopping carnival price rule this year, clearly defined the base price of product discount, and required all goods participating in the 11·11 shopping carnival Buckle, good consumer service with real offers. New Egg Network attracts consumers' attention with the “killing” of “Thirty-one, three fold”.

E-commerce to put an end to "false promotion"

For the upcoming Double 11 promotion, as a courier company with cooperation with the e-commerce giant has its own focus, in order to make the partners satisfied are also recruiting. The author found through the recruitment website that many express companies such as Yuantong, Shentong, and ZJ have issued recruitment announcements in recent months.

Prior to the August 15 e-Commerce war, there was a suspicion of “Fudge”, and Tmall Mall stated that once it was discovered that there was a situation in which the merchant had to pay the price and then discounted, it would clear the official activities of the 11·11 shopping carnival. Penalties will be penalized for businesses. Gome.com Online Mall also stated that it is "zero tolerance" for false promotion. While doing low-cost promotion, it will also pay attention to deeper user experience such as product quality, logistics distribution, return and after-sales service.

Related industry sources said that although e-commerce price war promotions have susceptibility to consumer suspicion, but there are still many consumers concerned about online consumption, I hope this Singles, businesses can not "bachelors", do not take the discount, The gimmicks such as Rangli 忽悠 consumers, but they really give consumers a rational consumption and real preferential channels. The author reminds you that when consumers purchase home appliances, they pay more attention to the cost-effectiveness and after-sales service of the product.