Change and change behind lighting companies

The industry has changed and companies have to change. Blindness is not desirable at this time. If an industry wants to last a long time, companies should judge the situation, then they can take advantage of the situation, take advantage of it, and become a benchmarking company in the industry. Otherwise, it will be grinded under the wheel, leaving only one trace or even a trace. The development of an enterprise requires a business strategy that examines the situation.

China's lighting industry compared with developed countries, this is only the initial stage, lighting can be divided into indoor lighting and outdoor lighting; outdoor lighting, in addition to road lighting can be divided into industrial transport venue lighting, such as docks, railway stations, airports, Lighting in public works and construction sites, etc.; lighting in stadiums, such as various sports venues such as football fields, tennis courts, shooting ranges, golf courses, etc.; outdoor lighting of other buildings, such as gas stations, sales venues, Billboards, office building lighting, and exterior lighting of factory buildings.

At present, because the industry is still not standard enough, many lighting projects are not designed and constructed by professional lighting companies. Large construction companies are small enough that advertising companies are doing lighting projects, and LED manufacturers and design institutes have received projects. To find a construction team to do, even if there is no design directly to the project team do abound, it is because of these, resulting in many lighting projects are not compliance, unreasonable. With the strong support of national policies, the lighting industry has also seen a big change in the industry with the gradual improvement of the level of urbanization in China and the rapid development of the power industry. There is still a lot of work that needs to be done in order for the industry to develop more quickly and soundly. The development of enterprises in such an environment deserves more consideration.

The author believes that when a lighting company wants to grow in such an environment, it must be done to understand clearly what role it wants to play in the industry, how to do it well, and what needs to be done to achieve lasting development. If we can achieve these companies have the survival and development at all.

Shopping malls, such as battlefields, are heroes in troubled times. Yes, when you first start lighting the lighting industry, as long as you find your place and identify your goals, you will be halfway to success. There are many types of lighting industry. The first thing a company needs to do is to find a category that they can fit in, seize the market first, focus on the industry highly, and enhance the brand image of the industry. Just do a good job.

There are two meanings to preempt market segmentation. First is preemption, that is, “first” is better than “better” because people only remember who is the first; “fast” is more important than “good”, and is in an era of rapid development. There will always be better, faster fish eat the slow fish era, to seize opportunities, more easily become the king, the pursuit of perfect people is more difficult to achieve the desired success. The latter is a subdivision, especially in the growing industries. The classification is not yet complete. Consumers' needs are diversified. Products and services are bound to continue to subdivide and find the advantages that suit the company itself and become subdivided industries. The first, like the first Qin Shihuang who ruled China, and the first female emperor Wu Zetian, made people have to remember them.

Highly focused on the industry, the most powerful weapon in market competition is to concentrate all of the energy on one point or one concept. The good thing that many leading companies in the industry do is because they only do one thing. For example, Pepsi only drinks, Microsoft only software. As long as you have a simple concept and go all out to protect its position in the market, this is the industry brand. If this concept is unique to you, then this market is yours.

To find the role you want, you must think about how to do well. In addition to doing a good job of brand reputation, companies should make the brand model, the model fool, fools standardized, and replication will continue, companies can thrive. When you have a brand concept, you need a copyable model, like the marketing model of Pepsi, KFC, Wal-Mart, etc., and you can apply them around the model. The success of the model market can reduce the cost of exploring companies and the cost of promotion. Lighting engineering is everywhere in the country. The special nature of the industry makes it impossible to promote itself as a product. Lighting companies need to find a marketing model that suits their needs and summarizes their management skills in the company's technology and engineering. Create a set of standards that will allow your colleagues or non-comers across the country to complete one or more quality projects with your assistance.

In the growing industry, innovative technologies are essential. According to the measurement standards of the industry, only when the market penetration rate reaches 10% can it be called a "fly-off" of new products. However, the current penetration rate of LED lighting fixtures in China is only about 2%. There is still a lot of space. With the support of relevant government policies, the R&D and innovation of LED products can be seen everywhere. As a user of a led product, how should the lighting company embody innovation?

Recalling that Mr. Zhang Jingzhong, Chairman of Zhongye Group, said that innovation is a conceptual process characterized by new thinking, new inventions and new descriptions. This is a process that requires a lot of unpredictable brain cell death. Not everyone can do it. However, micro-innovation is much easier, and lighting companies should grasp the concept of micro-innovation to create. In lighting engineering, not only products can be innovative, but also design can be, construction can also be, even in the after-sales service can also be based on the needs of the owners of innovative services, these are to enhance their own enterprise competitiveness, the company's sustainable development of the source. As a veteran of the lighting industry, Zhang Jingzhong Zhang Dong, who has many patents on lighting technology, should be a benefit to the company he leads.

In an industry, innovation determines whether a company is a leader or an imitation follower. Enterprise innovation is also the entrepreneurial process of designing, selecting, and organizing implementation of the innovation goals and innovative activity programs involved in the entire innovation process. The ultimate goal is to achieve the best benefits of enterprise innovation. With the sound development of the lighting industry, the industry will certainly be refined, the technology will be specialized, and the service will be personalized. Lighting companies can make these changes to develop, but also because they follow the development of the industry. Let us look forward to the growth of the industry. The transformation of the enterprise brings a bright future to the community.