Beijing Guancheng Mingdun Road briefing session Ding Ping talk about lighting (Figure)
The A-share listed company “Guancheng Datong†(Shangzheng 600067) is expected to open in September, with an average price of 17,000/m2. Guancheng? Mingdiao Road is adjacent to the East Second Ring Road and north to Guangqumenwai Street. It covers an area of ​​52,893 square meters and has a total construction area of ​​nearly 331,276 square meters. It consists of nearly 47,000 square meters of office buildings, about 42,000 square meters of business apartments, nearly 34,000 square meters of international famous shops, about 83,000 square meters of garden apartments and nearly 30,000 square meters of serviced apartments.
Investors held a housing briefing at the Kerry Centre Hotel on the afternoon of September 1st.
Ms. Ding Ping, Executive Director, China Distribution, Lightning Partners, UK
[Ding Ping]: Distinguished guests, distinguished guests, good afternoons, I am very honored to participate in this project. Lighting design is a very new industry for Chinese customers, because lighting can be said to be like air and light. Everywhere, when we came to Beijing from the UK more than four years ago, many customers didn't know what we did, including my own family and didn't know what I was doing. However, the lighting design industry has been in foreign countries for more than 30 years. In fact, it is the pursuit of people's diversified and exquisite life. The artificial light is designed to achieve comfort, energy saving, and bring diversity to people. An industry that has been noticed, so we spent four years in Beijing, most of the time living in an uncomfortable light environment, and we are very used to it. When we did the lighting, we did a lot of projects in Beijing. The experience of Beijing is that the first year we built the real estate is probably in 2003. At that time, the real estate we built was the opening price of Shanshui Wenyuan. In 2005, Lido Waterfront was more than 9,000, and in 2005, it was more than 10,000. I didn't select customers. I contacted customers. Until this year's real estate, these properties were sold for more than 30,000, so we are building some Boutique, serving some high-end real estate.
The positioning of Mingdao Road I think she is comfortable, pursuing exquisiteness and quality, so in this project, I think we can do lighting design, I think it will bring comfort to the owners from the landscape to the facade of the building. The light environment, then I will introduce our lighting design office in Lai Tingdi. Lighting design and lighting factory are different, lighting design is not selling any products, bringing solutions, so our starting point must be considering the human factor, so this is the fundamental difference between lighting design and other lighting industry, British Lai Tingdi has done more than 20 designs. At present, we have our own branches in Dubai and Beijing. We certainly have many partners. In Beijing, there are CapitaLand and Shangri-La. There are many big ones. Developer. The Sydney Opera House was remodeled in 2000. This is the first double sailing project in Dubai, and the entire business district in the southeast of England. I just started talking about a little uncomfortable lighting. Everyone has been in this artificial light environment for a long time. Life, may feel that this light is normal, it is also spent a lot of money to do a lot of facades, landscape, but the lights are very attention, a lot of glare, this is a five-star resort, there are searchlights here, you can Imagine that all the things in the bush and the swimming pool are not visible in this light environment.
We are now talking about lighting design. In fact, energy saving is also a big aspect that we can bring to our customers and owners. After the owners live in, the whole community landscape and public areas are good. The expenses are all from the owners themselves, so we feel that Using effective light to make the most of the lighting environment with efficient energy is also a reward for the owners.
This is to choose the wrong lamp, perhaps also want to illuminate the palm tree, the result is to illuminate the trunk, did not illuminate the above, this we made a remodeling, took a light, directly on the leaves, this It is the experience and familiarity with this aspect. This is also the performance of using the wrong light. This is the side of the East Third Ring Road of Guangxi Building. It has no effect before the renovation. The first harm is the invisibility. In the Qing Dynasty, the second one is wasting energy. The third one has a lot of glare, which will have a certain impact on the comfort of the people inside. When we consider the project of Mingdun Road, we will definitely consider the comfort. Control glare and consider both the functional and ambience of the owner.
This is the effect after the renovation of the Guangxi hotel, which was done in 2004. The project we are doing now is Beijing Raffles City, just beside the Dongzhimen subway station, there is a hotel-style apartment, as well as Yashige Commercial, and the Caiyuan Center, also on Chang'an Street, and Baosteel on Chang'an Street. The fifth square on the edge of the second ring, as well as the Swiss apartment. This is some foreign projects, Shangri-La's visual photos, this is the swimming pool, we designed two scenes, one is the feeling of the night sky, and the other is the feeling of the day. These are some of the projects we have done in Beijing. We will also consider a lot of landscapes, because people's lives are very busy now, so they are generally not scattered in the community where they live during the day, only in the evening. There are some places in the precious time. I observe that there are some places that are especially bright at night. I feel that they are not warm at all. Some places are especially dark. It is not convenient for the elderly and children to go out. This is all of us. The valuable experience accumulated over the past few years, this time I think we will use this valuable experience in the famous project, we are mainly responsible for the facade of the whole project and the landscape of the whole project as well as the interior lighting design. Therefore, I hope that through this professional team, as well as working with several professional teams, we will create a real estate project that truly pursues quality and excellence for many guests. thank you all!
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