Acer Lighting Li Weiguo: Climbing to the brand
Recently, the newspaper interviewed Mr. Li Weiguo, general manager of the company (hereinafter referred to as Li Zong), and his introduction gave us a better understanding of the situation of the company and the development status of the energy-saving market.
Reporter: Would you please briefly introduce the creation of Acer Lighting and the main products?
Mr. Li: Acer was established in July 2004. Our main business is lighting, lighting, electrical equipment, electrical products, electronic products, the current new products have ultraviolet germicidal lamp series, double H outside the series of high-power single-ended fluorescent lamps, 3U electronic energy-saving lamps, 2U electronic energy-saving lamps Series, GU10 grille spotlight series, etc., these products are very good in the market, very popular with customers.
Reporter: According to you, your company is using energy-saving lamps as its main product. Would you please talk about the current view of the entire energy-saving lamp market?
Mr. Li: Energy-saving lamps are the products that our company has launched. The energy-saving market has a broad prospect and has great development potential. As the energy situation becomes more and more tense, the government also attaches great importance to the current energy-saving work, but as far as the entire market is concerned, There are many imperfections. The most prominent point is “chaosâ€. There are many kinds of brands, but there are many manufacturers, but there are not many professional ones. At present, many domestic brands are not strong in brand awareness. In the promotion of brand building, but blindly fight the price war, the consequence of the price war is to make the cost of the product the key to the success of the competition, so that the quality of the product can not be guaranteed, the energy-saving lighting effect is greatly reduced, the life Also significantly shortened.
Reporter: Indeed, people often say that "energy-saving lamps do not save money" may be because of this, this method of reducing costs by sacrificing quality may not be a long-term solution. For Acer, how to break this bottleneck?
Mr. Li: The concept of Acer is to create the most professional and high-quality energy-saving lighting products in the industry, and to make energy-saving lamps that are truly energy-saving. Since its establishment two years ago, the company has been committed to starting with product quality, making every effort to make the energy-saving lamps truly energy-saving. In addition, our products will be developed in a personalized direction. Simple lighting can no longer meet the needs of consumers for lighting. The decorative function of lighting has become increasingly important. Therefore, our product goal is to save money and have personality, which means that we will let the product have some unique styles and styles. For example, before our products go on the market, we will professionally look at the design and packaging of the products, so that the products can meet the needs of customers first. It is worth emphasizing that our company attaches great importance to service, which is a different point from Acer.
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